Know What Is Next
Want to learn more about the most talked about topics and trends in the sports business industry from the sports business executives who run it?
Join Next League’s CEO David Nugent, a sports technology industry veteran and thought leader with over 20 years experience in the ever-changing technology services business. Tune in every week for insightful and engaging discussions on everything from artificial intelligence and fan engagement to the changing media landscape and the growth of women’s sports with the sports industry’s leading executives.
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Know What Is Next
Best Of: USOPC and Team USA on the Road to LA 2028
What does it take to build Team USA in a rapidly changing global, political, and digital landscape? In this Best Of episode, USOPC leaders Sarah Hirshland and Katie Bynum Aznavorian are breaking down how Olympic success is engineered, the road to Milano Cortina and LA 2028, the role of storytelling and personalization, and how they’re evolving fan engagement.
You’ll hear from the following guests:
- (0:41) Sarah Hirshland, U.S. Olympic & Paralympic Committee
- (16:17) Katie Bynum Aznavorian, U.S. Olympic & Paralympic Committee
In this episode, you’ll hear:
- Why personalization and fan data infrastructure are critical to helping fans connect with 1,200+ Team USA athletes
- How the USOPC allocates resources across 60 national governing bodies
- Why the organization views itself like a venture capital firm
- How Making Team USA was built to simplify qualification pathways and create year-round fan engagement
- How the Olympic Games can unify countries and communities during divided moments
Resources and Links:
Learn more about Team USA and the upcoming Olympic Games.
Connect with Sarah Hirshland on LinkedIn.
Connect with Katie Bynum Aznavorian on LinkedIn.
Learn more about Next League on our website and LinkedIn. We are leading sports organizations into the digital future.