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Know What Is Next
How the USGA Delivers Championships and Fan Experiences with Amanda Weiner
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The USGA operates one of the most complex models in sports, delivering global championships, media, and fan experiences without a fixed venue.
Amanda Weiner, Managing Director of Global Media and Ticketing at the USGA, oversees a broad portfolio spanning championships, media rights, digital products, and ticketing.
She explains how these functions are coordinated to deliver consistent fan experiences across changing venues, including their new partnership with SeatGeek, while also sharing her perspective on leadership and the growth of women’s golf.
In this episode, you’ll hear:
- The leadership philosophy Amanda applies across a multi-function role
- How the USGA builds and operates temporary “stadiums” each year
- What it takes to create a consistent fan experience across 10-hour event days
- How the USGA’s SeatGeek partnership is shaping ticketing innovation
- Why investment in women’s golf is accelerating through equal purses, expanded coverage, and ShotCast
Resources and Links:
Connect with Amanda Weiner on LinkedIn.
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