Know What Is Next
Want to learn more about the most talked about topics and trends in the sports business industry from the sports business executives who run it?
Join Next League’s CEO David Nugent, a sports technology industry veteran and thought leader with over 20 years experience in the ever-changing technology services business. Tune in every week for insightful and engaging discussions on everything from artificial intelligence and fan engagement to the changing media landscape and the growth of women’s sports with the sports industry’s leading executives.
For more on Next League, visit our website or follow us on LinkedIn.
Know What Is Next
Best Of: How the USGA Runs 15 Championships Without a Home Venue
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
From record participation among women and junior golfers to new technology platforms, major investments in player development, and a reimagined fan experience, the USGA is helping shape what the next generation of golf looks like.
In this episode, we’re talking to Chief Commercial Officer Jon Podany and Managing Director of Global Ticketing & Media Amanda Weiner about the Women's Open's rapid rise and the U.S. National Development Program to ShotLink, ticketing innovation, and the technology strategies designed to make golf more engaging and inclusive.
In this episode, you’ll hear:
- How the U.S. Women's Open more than doubled its purse in 3 years and received prime-time network coverage
- Why the USGA is investing in a national development pipeline
- How the USGA is building a 360-degree view of every fan through ticketing, media, and engagement data
- Why the future of golf depends on Topgolf, TGL, and off-course participation as it does on traditional rounds
- What it means to stage men's and women's championships on the same iconic courses
Resources and Links:
Connect with Jon Podany on LinkedIn.
Connect with Amanda Weiner on LinkedIn.
Learn more about Next League on our website and LinkedIn. We are leading sports organizations into the digital future.
Dave’s book is available now! Get your copy of The Business of Sports Technology: How To Make Smart Decisions That Drive Your Organization Forward.