Know What Is Next
Want to learn more about the most talked about topics and trends in the sports business industry from the sports business executives who run it?
Join Next League’s CEO David Nugent, a sports technology industry veteran and thought leader with over 20 years experience in the ever-changing technology services business. Tune in every week for insightful and engaging discussions on everything from artificial intelligence and fan engagement to the changing media landscape and the growth of women’s sports with the sports industry’s leading executives.
For more on Next League, visit our website or follow us on LinkedIn.
Know What Is Next
Sports Fans Have Changed. Has Sports? with Alden Mitchell
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
College athletics, media, and technology are all being forced to reinvent themselves at the same time. Alden Mitchell has spent her career navigating exactly those industry shifts at Disney, MTV, Uber, the Pac-12, Stanford Athletics, and now TrailRunner Sports.
In this conversation, Alden shares why college athletics is being forced to operate more like a business, what sports still misunderstands about consumer behavior, and how technology can transform fan engagement. She also explains why strategic communications has become a business function, and why relationships are the most valuable investment you'll make in your career.
In this episode, you’ll hear:
- How college athletics is trying to "pro up" and why every athletic department is chasing new revenue
- What sports can learn from technology companies that start every product decision with the consumer
- Why Alden thinks sports venues should be designed more like airports than one-size-fits-all stadiums
- What prediction markets reveal about the future of sports, media, and decision-making
- Why Alden thinks the "GM model" is the structural fix college sports actually needs
Resources and Links:
Connect with Alden Mitchell on LinkedIn and learn more about TrailRunner Sports on their website.
Learn more about Next League on our website and LinkedIn. We are leading sports organizations into the digital future.
Dave’s book is available now! Get your copy of The Business of Sports Technology: How To Make Smart Decisions That Drive Your Organization Forward.