Pedro Bermudez Made $1 Million on Amazon - Here's His Exact Blueprint

Join Rob Pene as he sits down with Amazon FBA expert Pedro Bermudez to explore the dynamic world of e-commerce and selling on Amazon. This comprehensive discussion covers everything from the fundamentals of Amazon's Fulfillment by Amazon (FBA) program to navigating the challenges of tariffs, product sourcing, and building a sustainable online business.

Pedro shares invaluable insights on the evolution of Amazon selling, the importance of mindset in entrepreneurship, and practical strategies for finding profitable products. Whether you're a complete beginner or looking to scale your existing e-commerce business, this episode provides actionable advice on overcoming financial barriers, understanding the investment required, and building long-term success in the competitive Amazon marketplace.

Connect with Pedro here:

• https://www.instagram.com/income.savvy/
• https://go.resellerengine.io/this-is-how-we-do-it
• https://www.youtube.com/@AmazonResellerEngine/videos

What You'll Learn

• Amazon FBA Fundamentals: Understanding different business models and how the FBA system works
• Market Evolution: How the Amazon selling landscape has changed and adapted over the years
• Product Sourcing: Essential strategies for finding reputable suppliers and profitable products
• Financial Planning: Realistic investment expectations and creative funding approaches
• Data-Driven Decisions: Using analytics and market research to guide product selection
• Mindset & Persistence: The psychological aspects of building a successful e-commerce business
• Risk Management: Balancing potential rewards with realistic risk assessment

Key Takeaways

• Success on Amazon requires both financial investment and the right entrepreneurial mindset
• Tariffs and market changes have reshaped product availability and pricing strategies
• Data analysis is crucial for making informed product selection decisions
• Building a sustainable Amazon business takes time, effort, and persistence
• The e-commerce landscape continues to offer significant opportunities for those willing to adapt and take action

Perfect for aspiring entrepreneurs, current Amazon sellers, and anyone interested in building financial freedom through e-commerce.

Listen now to discover how you can unlock the potential of Amazon FBA and start building your path to entrepreneurial success.

Transcript

Rob Pene (00:01.216)
Alrighty, man, I was thinking of live streaming, but I never really live streamed on Riverside before. regardless, it's going to be a good episode. Pedro Bermudez is here. So I don't know much about Amazon, but I do know that Amazon FBA is great and then other ways of doing Amazon and then Amazon affiliate stuff. I'm like, man.

rather than me try to research and all this stuff, let me just go find whoever's the top dog in the game and just ask questions. So I did some digging around on Instagram and Pedro's account came up. I'm like, okay, so I watched a few videos. like, yeah, no, this guy knows his stuff. This guy knows his stuff. He's, know, so I reached out and Pedro's gracious enough to show up. So I genuinely am curious about him. But then also what this whole Amazon thing is, because what's interesting is

You mentioned something about the tariffs and the economy and all that stuff and how Amazon continues to grow despite everything in the economy. That's pretty cool. So I think your insight would be helpful, not only to me, but then people listening who we all have very little idea on how really powerful Amazon is. So man, I appreciate you. You're the Amazon FBA coach guy making seven figures on Amazon. That's bananas. That's absolutely bananas to me, man.

Before though, we'll get started with this one question that usually kind of sets the pace on where we go with the conversation. And here it is. If you were to reflect back in the last six to 12 months of your life and you were to turn that into a Netflix special, what would that movie be about and what would it be called?

Pedro Bermudez (01:28.855)
Yeah.

Pedro Bermudez (01:48.63)
Hmm. That's actually a really good question,

Rob Pene (01:52.049)
Yes.

Pedro Bermudez (01:56.983)
Okay, so I mean, if I was to go back the last six to 12 months, I think my Netflix movie would be called...

Pedro Bermudez (02:11.027)
Ugh.

Rob Pene (02:13.826)
Yeah, because you got to think of the ups and the downs.

Pedro Bermudez (02:15.374)
You think you're ready for everything, right? I would call it a roller coaster. I think that's what I would call it. And you may have triggered that thought as soon as you said the ups and downs, right? But I think that's what it would be right now. Simply because, like if I was to play it back as a replay, I would say there's been a lot of changes in the last year, not just in...

Rob Pene (02:20.173)
Yeah, okay.

Rob Pene (02:27.17)
Yeah, yeah, okay.

Pedro Bermudez (02:42.536)
not just in business, but just in the world in general. And those changes have really triggered some ups and downs in my personal life as well, as well as my business. So for example, like you mentioned tariffs a little bit earlier on, right? Like we were greatly impacted by tariffs at the beginning because of the instability. as you know, I sell on Amazon.

And what we do is we approach wholesalers, brands and distributors to secure deals so that we can buy their items and distribute them on Amazon. You see a lot of emerging brands, they don't want to deal with Amazon because they see it as something very complicated.

But Amazon sellers that have done Amazon, even for a short period of time, have been able to understand how to navigate in that maze, that complexity, right? So we add a lot of value to brands. Now think about this for a moment. When the tariffs were announced, a lot of these brands manufacture their products in China or other countries. So the instability just created a wreck.

Rob Pene (03:56.642)
Mm-hmm. Mm-hmm. Mm-hmm.

Pedro Bermudez (04:01.516)
just, it was a train wreck, essentially. So a lot of the products and merchandise that was on order was never shipped across the ocean. It sat in containers. People ran out of stock. It just created a situation where your costs as an entrepreneur could double. And what most people don't understand about tariffs is that the narrative is like, wow,

Rob Pene (04:03.822)
Pedro Bermudez (04:29.142)
We're just going to charge China for it or we're going to charge Vietnam for it. But the reality is the importer pays the cost of that.

You see what I'm saying?

Rob Pene (04:40.28)
That would import it. That's the wholesale. Okay. Yeah.

Pedro Bermudez (04:42.432)
So the business owner, yes, the wholesaler that would be, or the brand that would be selling to me so I could put it on Amazon has to, no, I'm not. So what we do is we buy and sell products that are North American, okay? But sometimes those products are manufactured in places like China and we're buying it from the brands. We're buying it from a distributor.

Rob Pene (04:50.776)
You're the employee.

Pedro Bermudez (05:10.018)
So what ends up happening is if that product has to be imported, that brand has to pay an additional cost for that. And that cost could essentially be double what they used to pay. So when they turn around and they sell it to me, they're going to sell it to me for 50 % more, 100 % more. And then I have to turn around and sell it to you as a consumer for even more. Now the tariffs and the instability that that caused,

Rob Pene (05:19.417)
okay, okay, okay.

Rob Pene (05:26.272)
Yeah.

Rob Pene (05:31.746)
and more.

Pedro Bermudez (05:37.239)
forced a lot of these brands to just stop importing. And that led to empty shelves. It led to a situation where we couldn't purchase enough products. So that was like a big down, right? Okay. But I'm one of those people that believes that you can make money in any economy. Okay. So what I've seen is just a big transfer of products. So the money on

Rob Pene (05:52.536)
Yeah.

Pedro Bermudez (06:07.816)
in the money in e-commerce hasn't stopped flowing. Okay. So, you know, there's still 600 million products being sold. It's just that the types of products that are being sold have switched now. So the money is simply changing hands. So I think it's a big shift now. And that's where the roller coaster, you know, Netflix movie is now on the way back up. Does that make sense?

Rob Pene (06:13.826)
Yep.

Rob Pene (06:22.582)
Rob Pene (06:29.187)
Yeah.

Rob Pene (06:34.124)
Yeah, yeah, so that means you just gotta find the right product that's already been sold that doesn't have too high of a cost on. Yeah.

Pedro Bermudez (06:41.216)
Yeah. Yeah. whereas before on places like Amazon on eBay, you would see these, you know, Chinese brands dominating, like you would see Chinese products dominating. And now there's a big shift to new emerging brands, new emerging brands that aren't on Amazon, but now have an opportunity to thrive because they've been essentially, you know, unblocked from

by the competition not being able to keep their stuff in stock because their cost is too high. So it's a wealth transfer, In my opinion, this is one of the biggest opportunities we've seen in almost a decade in e-commerce. Yeah.

Rob Pene (07:25.41)
Really? That's a lot because e-commerce is pretty robust. Wow. Okay. That's great. having this conversation then.

Pedro Bermudez (07:34.659)
So, you know, like, there was a, the best time to start an Amazon business, you know, it was yesterday. And I'll say that anytime and every time I can because things get more complex over time. Right? There's more, more restrictions, more regulations, more control, more administration, right? Higher costs, higher fees.

Rob Pene (07:43.502)
Mmm!

Rob Pene (07:52.387)
Okay.

Pedro Bermudez (08:04.426)
As time goes on, everything just gets more competitive and more expensive.

So.

Rob Pene (08:10.222)
wouldn't that deter like a regular person like me that hears all the Amazon stuff, watches your Instagram, like, man, I need to get on Amazon. But if there's more complexity, more restrictions, then I'm like, do I even want to jump in right now? know, is there any way to do it?

Pedro Bermudez (08:26.934)
Well, I mean...

There's nothing easy out there anymore, You used to be able to work at the mall at a shoe store and be able to afford a single home in America. Can you do that now?

Rob Pene (08:32.002)
No.

Rob Pene (08:40.309)
no.

Pedro Bermudez (08:42.07)
You used to be able to go to university and get any dumb degree and graduate and get a really high paying job. Can you do that now? No. So like I said, everything gets harder, right? Everything gets more challenging. Everything gets more difficult. So again, I'll go back. The best time to start is yesterday. And that's not just for Amazon. It's for anything. And everything works. If you work it. Right? That's, that's how I see the world.

Rob Pene (08:47.468)
Yeah,

Rob Pene (09:04.876)
Okay. Right, right, Yeah. I guess that's a thing because that raised the barrier to entry. So, right, people that just kind of want that easy button. Sometimes me won't survive, but if you put in the work, sounds like it'll work. Now, how does the wholesaling and the China figure into FBA? Is that part of the FBA process or is FBA slightly different when you're selling?

Pedro Bermudez (09:33.889)
No, so Amazon FBA is just a system. It's a type of business model that's existed for 20 years on Amazon. So in mid 2006, I think it was, they started this program where Amazon would start holding inventory for third party sellers like myself. So 60 % of the items that Amazon currently sells belong to third party sellers. And FBA basically stands for fulfillment by Amazon.

Rob Pene (09:53.036)
Yeah, yeah, yeah.

Pedro Bermudez (10:03.462)
And what we do as vendors, as third party sellers, is we purchase inventory, we own it, and we ship it to Amazon. Amazon holds it at their warehouses and distributes it to where it's needed. When a customer goes on Amazon, which is the biggest purchasing platform in the world right now, and they look for something, they type it onto their search bar. And it's usually found by keywords. So if I have Amazon inventory that I've purchased,

as a vendor, third party seller, and I ship it to Amazon and somebody looks for that product. Amazon, you know, if that customer buys that product, Amazon will then ship it to that customer on my behalf. So that's fulfillment by Amazon. They, they store it, they pick it, they pack it, and they ship it. So it's a lot of leverage, right? Because I could have thousands of products at the Amazon warehouses. And if somebody is looking for those products and they

Rob Pene (10:34.734)
Mm-hmm.

Pedro Bermudez (11:01.482)
enter them into their search bar and they order it, Amazon is going to ship my item and I'm going to get paid. And that's where I make money as somebody who's buying wholesale and selling at the retail level on Amazon.

Rob Pene (11:06.23)
Yeah, that's awesome.

Rob Pene (11:12.704)
Yeah, yeah. And that's where you would buy from the foreign wholesalers, right? The manufacturers. But you could also...

Pedro Bermudez (11:20.054)
We would. Yeah, so there's there's two, there's a few different business models on Amazon and maybe I'll explain those to you. So back in 2012, like everyone started manufacturing their own brands and trying to sell them on Amazon. That was like the big play that people were doing. So they would go on Alibaba and they would find, you know, a hula hoop or a garlic press and they would slap a brand on it and,

Rob Pene (11:27.755)
Okay.

Rob Pene (11:35.789)
next one.

Rob Pene (11:44.664)
Yeah.

Pedro Bermudez (11:48.813)
have it shipped across the ocean and thrown on Amazon and people would buy it. And that worked great for a long time. Until there was 15,000 different types of garlic presses, until the Chinese factory that was manufacturing it decided to sell it directly on Amazon. And then you had that competition as well that you couldn't compete with.

until Amazon started raising their fees.

Rob Pene (12:21.059)
Mmm.

Pedro Bermudez (12:21.122)
Amazon starting around 2021 didn't want to be associated with really cheaply made, you know, junk products. So the way to get these people off of the platform was to raise their fees.

Rob Pene (12:28.918)
Mmm.

Pedro Bermudez (12:38.21)
Okay. The other type of business model on Amazon you mentioned earlier, that's the, affiliate stuff. So if you have a very large following and you're promoting products, you can promote them through videos, through user generated content, through your YouTube channel, through your Instagram, through your Tik Tok or whatever. And you're basically going to be given a link to promote a product. If somebody watches your video and clicks on the link and then they buy something on Amazon, you're going to get paid a small commission. That's the other type of business model.

Rob Pene (12:39.0)
Mm-hmm.

Rob Pene (13:08.002)
Mm-hmm. Mm-hmm.

Pedro Bermudez (13:08.994)
Okay. Now the type of business model that I have is the wholesale model. I purchase bulk items from distributors and brands, and then I turn around and I sell them for a markup.

Rob Pene (13:23.618)
Yep.

Pedro Bermudez (13:24.0)
Okay, so what types of products am I buying? I'm buying well-known recognized brands.

So I'm not buying very generic type products like garlic presses. I'm selling well recognized brands, things that consumers are already looking for. So for example, when you go buy pet food, I might be the one that's selling it to you on Amazon because I buy pet food from a recognized brand.

Rob Pene (13:45.998)
Mm-hmm.

Pedro Bermudez (13:54.944)
And I sell it on Amazon.

Rob Pene (13:56.11)
Okay

Pedro Bermudez (13:58.403)
So if I'm selling toys, for example, you know, might be selling Lego. Lego is a well-recognized brand and I would be selling that on Amazon. I would have a, you know, I would place a bulk order from Lego, a distributor or wholesaler. I would ship it to Amazon and then Amazon would distribute it to customers as they purchased it.

Rob Pene (14:18.446)
Yeah, okay, okay, that's the FBA right that fulfillment by Amazon

Pedro Bermudez (14:25.556)
It's fulfillment by Amazon, correct, but it's fulfillment by Amazon of wholesale products.

Rob Pene (14:31.542)
Okay, that's cool because it doesn't come to you and you don't have to pack it and ship it and all that stuff. It just goes right to Amazon.

Pedro Bermudez (14:38.562)
It doesn't have to come to you. Some people do that. Some people will order it directly to their own warehouse or even to their home and get it ready for Amazon and then ship it to Amazon.

Rob Pene (14:45.773)
Go.

Rob Pene (14:49.486)
Mmm.

Pedro Bermudez (14:50.368)
So there's different ways of operating, right? So it's just, depends on what level you're at. Like if you're just starting out, I've known guys that have done this from their dorm room.

Rob Pene (14:55.352)
Yeah. Okay. Yep. Yep.

Rob Pene (15:01.964)
What? Nice.

Pedro Bermudez (15:03.306)
Yeah, so like it's, depends where you're at. Like if you have access to a warehouse or a big storage room, like maybe you just ship it there and then you get it ready for Amazon yourself and ship it in. There's, you know, there's, different ways to start for different people. Like not everyone's got endless resources to go and get a 20,000 square foot warehouse to be able to do it. Right.

Rob Pene (15:15.68)
huh.

Rob Pene (15:23.286)
Yeah. Yeah. But some people have a large garage with a lot of stuff that's in there that maybe were left over from Christmas or something. Right. So hypothetically, if that happened, they have a ton of stuff that really nice, you know, not open, good quality. That essentially could be the source. Right. Like you could take that and then send it to Amazon for FBA.

Pedro Bermudez (15:48.931)
I mean, it used to work that you could do that before. So like, that's what I'm talking about, things becoming more restricted and more complex. So a lot of people started like that, you know, in 2010, 2011, 2012, they would literally sell, you know, things that they didn't want from around their house, things, maybe they got a gift from someone they didn't like it, they would just throw it in a box and ship it to Amazon and Amazon would FBA it with as, as the years have gone by, Amazon has become more controlling.

Rob Pene (15:56.077)
I mean.

Rob Pene (15:59.863)
Yeah.

Rob Pene (16:09.475)
Yes.

Pedro Bermudez (16:18.752)
Right? So they want to make sure that you're purchasing your inventory from the right places. Right? So that's what I mean. Like it was a lot easier to start 10 years ago. Now you have to source your products from brands, distributors and authorized wholesalers. Now, why did this happen? Because, you know, people like anything, if you let them, they abuse things. So there was a lot of people that were selling stolen goods, counterfeit items.

Rob Pene (16:23.18)
Whaaaa-

Rob Pene (16:35.755)
Wow!

Pedro Bermudez (16:47.552)
you know, things that they weren't supposed to be selling on Amazon and Amazon started controlling things more. So there's still a great opportunity for somebody who wants to start an Amazon business, but the difference now is that you have to treat it like a business. Amazon doesn't want to deal with somebody who's out, you know, trying to make a quick buck, not caring about their customers.

because you got to remember like when you sell on Amazon or any other big platform, they own the customer. You're just supplying the inventory. So if you do anything to upset that customer, Amazon doesn't want that to happen. So they're going to shut you down.

Rob Pene (17:23.566)
Mmm.

Mm.

Rob Pene (17:34.178)
Wow.

Pedro Bermudez (17:35.106)
You gotta treat it like a business.

Rob Pene (17:37.466)
so it's not, can't do it like, cause you know, Gary V, right? Gary V is like, go garage sale, go garage sale, buy low sale, high kind of thing. So you're saying that won't work on Amazon, but it could work somewhere else like Facebook, eBay.

Pedro Bermudez (17:49.293)
That will work on eBay. That will work on Facebook Marketplace. That will work on Poshmark. That'll work on what not, which is that new social selling app, but it will not work on Amazon anymore. So that's what I mean. Like if you had started on Amazon seven, eight years ago, you could have done that.

Rob Pene (17:55.392)
yeah.

Rob Pene (18:00.396)
Yep. Yeah. Yeah. Okay. Okay. And the drop out.

Rob Pene (18:11.682)
Yeah. Right.

Pedro Bermudez (18:12.49)
You could have built yourself up to a level where you now have a warehouse and you now have the money to go approach distributors, wholesalers and brands because you would have the experience. But most people put things off, right? They have this voice inside their head that's telling them, that's too hard. you've you're you're already too late. There's a lot of negativity. They focus too much on the noise.

Rob Pene (18:38.348)
Hmm. Very interesting. And the appeal to Amazon would be obviously the quality products, but really in my mind, let Amazon ship it and let Amazon put it up and all that stuff, right? But you're saying that's not the case anymore if I just have random stuff, even though it's nice, it's not enough volume, right? To where they take it serious.

Pedro Bermudez (19:03.51)
No, you just need good supply chain. Like you just need to have good documents to demonstrate where you got it. You need invoices, you need receipts, you need documentation. They don't want you picking stuff out of a dumpster and putting it on Amazon.

Rob Pene (19:06.338)
Yeah.

Rob Pene (19:11.518)
is right.

Wow.

Rob Pene (19:19.862)
Yeah, because I see a lot of people, well, not a lot, but there's a few on Instagram and TikTok, they'll film them going into TJ Maxx and then they'll buy bulk of a t-shirt or something because they scan it and it's like, right. So that it won't fly as much as it used to, right, is what I'm hearing.

Pedro Bermudez (19:36.96)
No, it'll fly because you're buying it from a legit place. You have documents. It's just not going to set you free anymore. You know, doing that, it will help you make a few hundred dollars. But if you're just looking to make a few hundred dollars, you might as well just work extra hours at your job.

Rob Pene (19:46.563)
Mm-hmm.

Mmm.

Rob Pene (19:56.386)
Mm-hmm. Gotcha. Okay, so there's still hope to get started, but the way you should view it is there's a lot of upside as a business.

Pedro Bermudez (19:58.775)
You

Pedro Bermudez (20:10.636)
There's a lot more upside as a business, right? The way that I got started was I was looking for extra income as, you know, I had a good job, like a really good job. I worked for big tech companies and things like that. And what I wanted to have is just extra security, extra money coming in, just so I could do nicer stuff on the weekend, take some trips, have a good time with my family. Cause it just wasn't enough. Like I was working the nine to five.

Rob Pene (20:13.56)
Yeah.

Rob Pene (20:23.758)
Mm-hmm.

Pedro Bermudez (20:39.136)
It was enough to pay the mortgage, pay the cars and maybe go out for dinner once a week. But no dessert because that was too much, right? But we started the Amazon business because of that. Like we wanted to have a little bit more freedom and it grew. And it's one of those things that if you enjoy it, it doesn't feel like work. And I enjoyed it. So I did it in parallel to my nine to five for a few years. eventually the

Rob Pene (20:46.154)
Yeah, yeah, yeah, yeah.

Rob Pene (20:53.186)
Yeah. Yep.

Pedro Bermudez (21:08.256)
the money that was coming in from Amazon completely replaced my salary. At that point, it was about freedom for me, right? It's not having to ask for time off. It's not having to, you know, get up on a Monday and drive to work and traffic. I didn't want that anymore. And it was an opportunity for me to show my kids that I could build something from nothing and that they could too.

Rob Pene (21:12.366)
Wow.

Rob Pene (21:16.888)
Be alive.

Rob Pene (21:27.021)
Yeah.

Rob Pene (21:33.174)
Yeah, yeah. So if you were to coach your children on how to start, would you teach them the way to start properly now or would you teach them the way you started and because it'll still work, it's just not gonna scale the same way because you need to do different things to scale it now, right? Is the starting point the same?

Pedro Bermudez (21:55.351)
So the starting, so a couple of things. I wouldn't coach my children necessarily to just do Amazon, right? Like for me, the coaching is on mindset.

Rob Pene (22:04.238)
Mmm.

Rob Pene (22:07.886)
Mmm.

Pedro Bermudez (22:08.534)
The coaching is that everything works if you do it long enough to get good at it.

Rob Pene (22:13.07)
Yep, can see that,

Pedro Bermudez (22:16.09)
That's the message that I send my children. And the other message is like, you don't have to endure any situation that you don't want to be in. At one point, I really started hating corporate America. You know, like I hated it. So I didn't have to endure that anymore because I built my way out of it. So that's the other lesson. Now, my kids have a completely different view of how to earn money now. To them,

going to work at a nine to five seems like a waste of time. Like my daughter's almost 20 years old now and she tells me this. She's like, yeah, like I don't see myself doing a job. I'm going to have a social media agency or, you know, I'm going to build my own clientele up and I'm going to live like you. Right? Like I, we really have no restrictions. Amazon has given me the ability to generate

Rob Pene (23:07.246)
Mm-hmm

Rob Pene (23:10.99)
Mmm.

Pedro Bermudez (23:14.644)
income at will. Because I don't have to trade my time for a low salary anymore. I literally trade thousands of products every month for a profit.

Rob Pene (23:16.558)
Hmm

Rob Pene (23:29.134)
Mmm.

Pedro Bermudez (23:31.139)
Right? if you can just put yourself in a, put yourself in a, put yourself in a situation where you're, you're making $10 profit on 3000 items that you're selling every month. That's going to be more money than most jobs. Now we sell 10,000 items a month. Last month we filled 13,000. So that

Rob Pene (23:49.356)
Yes.

Mmm.

Rob Pene (23:55.864)
Holy shit.

Pedro Bermudez (24:01.474)
that situation where you're having to go to an office to give value to your boss because that's essentially what you're doing. You're giving them eight hours of value. How do you monetize that value? So maybe you make $50 an hour. $50 an hour is about a hundred K a year in salary, right? Cause you work about 2000 hours. So if you're giving your boss a hundred dollars value for eight hours, you're giving them $800 value for the eight hour day.

Rob Pene (24:29.869)
Mm-hmm.

Pedro Bermudez (24:30.658)
and you're taking home $50 for your time, right? So your boss is doing really well with that return on investment. Well, when you sell on Amazon or any other platform and you can sell 10,000 items a month, so say you sold $100 a day.

Rob Pene (24:33.134)
Mm-hmm.

Rob Pene (24:47.373)
Mm-hmm.

Pedro Bermudez (24:48.802)
Sorry, let me say that again. Let's say you sold 100 items a day and you were making $10 profit on those 100 items, you would make $1,000. And the beauty of it is you're not touching products, you're not picking them, you're not shipping them to anybody. All you're doing is making a purchase. It's a transaction. Okay. Now Amazon is very impersonal too. Like you don't have to deal with customers. You don't have to deal with returns.

Rob Pene (24:56.718)
Mmm.

Rob Pene (25:15.564)
Mmm. Mm-hmm.

Pedro Bermudez (25:17.922)
Like it's all handled on the back end, right? You're really just administering your decision making around what products to purchase to ship to Amazon and you're running your store.

Rob Pene (25:26.222)
Okay. Yeah. And that would be the golden question, right? So how do you find out of all these products, aside from the brand name? So I hear that find probably the brand name that you resonate with maybe do some research, then from there.

Pedro Bermudez (25:42.083)
Yeah, it could be something that resonates with you. It could be something that you have experience with in the past. So for example, I'll talk to people once in a while what they know or what they do for a living and they'll say, well, I'm an engineer and I work with engines. So then we start talking about tools. Okay, well, what tools could you sell? And then they know all these tools that they could sell. Or I'll talk to someone who's a carpenter and I'll say, well, why don't you sell drill bits, right?

Rob Pene (25:49.731)
Yep.

Rob Pene (25:59.489)
Mm-hmm.

Pedro Bermudez (26:11.232)
because drill bits are something that you know. And if you think about it, there's millions of drill bits being sold on Amazon. You just have to sell a few thousand to make it work, right? It's all a numbers game.

Rob Pene (26:23.49)
Mmm.

Pedro Bermudez (26:29.28)
I coached a person on how to sell on Amazon. She understands the musical instrument category because she played trumpet. Now she sells trumpet parts and there's all sorts of trumpet parts and unless you play the trumpet, you wouldn't even know what they are.

Rob Pene (26:35.467)
Nice.

Pedro Bermudez (26:45.75)
But there's people out there, because there's 300 million people shopping on Amazon, somebody's buying trumpet parts, right? So that's the mentality you have to take. Now, your other question is like, how do you find products? Well, Amazon is actually a pretty crazy business. They give you absolutely everything that you need to know about every product that is currently being sold on Amazon. So you have all of that information given to you. You just have to learn how to read it. So you're given...

Rob Pene (26:51.618)
Man.

Pedro Bermudez (27:13.132)
you know, how fast an item sells, how often it sells, how many of your competitors have in stock. So you understand the price points at which that item has sold that over, you know, the entire history of that item on Amazon. So if you find it outside of Amazon for a lower amount of money, and you can see that it's selling on Amazon for a higher amount of money, you make the purchase, you ship it into Amazon, it's going to sell. And you don't have to just randomly buy

Rob Pene (27:19.34)
Wow.

Pedro Bermudez (27:42.435)
you know, a thousand units because Amazon will tell you, oh, by the way, this item sells 2000 units a month. So then you know that you're going to need, you know, 2000 units to supply all of those customers that are looking for that item. Now, the other part of your question is how do you find the items? Well, it's simple. If you know what you're doing, right? With a lot of data out there.

Rob Pene (28:05.815)
Yeah, yeah,

Pedro Bermudez (28:08.544)
So if you just learn how to interpret the data and you use the right tools, you could literally never have enough money to purchase all of the items that are available outside of Amazon for a lower price that are currently selling on Amazon for a higher price. You would never have enough money to do it. Yeah. Think about the infinite, the vastness of this, right? Think about the vastness of it. Like there's

Rob Pene (28:20.93)
Mm-hmm.

Rob Pene (28:26.446)
Go away,

Rob Pene (28:32.738)
No way!

Pedro Bermudez (28:37.42)
billions of products out there. If you consider all the variations in the different things, like, you know, like one pair of running shoes has probably 15 different sizes plus the wide, the wide size, the slim, the tall, the short, the different colors. So one, one running shoe could have 50 different variations. And how many different types of running shoes are there?

Rob Pene (28:51.714)
So.

Rob Pene (29:06.828)
Wow.

Pedro Bermudez (29:08.748)
You know, just the vastness of it is just, it's too much to comprehend really. And you're just, you're just one seller, right? You don't need to sell all of it. You just need to sell a few things. So I'll tell you, I'll tell you a crazy statistic. So we use a software program that gives us all of the data that we need to know about Amazon sellers and where they're from and what they're selling.

Rob Pene (29:14.871)
Yeah.

Rob Pene (29:18.254)
Yeah.

Rob Pene (29:23.424)
The ones that move.

Pedro Bermudez (29:37.596)
and how much they're selling of it. So we pulled the data on this and there are a couple of million of Amazon seller accounts. So it sounds like a lot of competition, right? Okay.

Rob Pene (29:48.78)
man, yeah.

Rob Pene (29:52.525)
Yeah.

Pedro Bermudez (29:55.616)
Less than 200,000 of them have sold $1.

Pedro Bermudez (30:03.628)
So there's 1.8 million accounts that were just opened because somebody got all hyped up about opening up an Amazon seller account and they never did anything with it.

So you're looking at 200,000 competitors. Okay. I'll tell you another crazy statistic.

Out of those 200,000, okay?

The people or the companies, because finally like these companies are made of people, that have at least 25 unique items in their catalog. What do mean by unique item? Like this type of, you know, toilet paper, this type of water bottle, you know, just 25 different things. Okay, so 41 % of those people sell over a million dollars a year.

Rob Pene (31:03.79)
with 25 unique products.

Pedro Bermudez (31:06.358)
Yes. Now, the nuance is in picking the right products, right? But in the Amazon space, you can go ahead and just pick the ones that are selling all the time.

Rob Pene (31:08.642)
Okay. Right? Yep. Yep.

Rob Pene (31:19.405)
Yeah.

Pedro Bermudez (31:22.604)
So 41%, like let that sink in. 41 % of the Amazon sellers that have at least 25 items in their catalog are selling over a million dollars a year.

Rob Pene (31:34.926)
That's crazy.

It's helpful.

Pedro Bermudez (31:40.47)
Yeah, I mean, it just puts a different perspective on things, right?

Rob Pene (31:46.914)
Man!

Pedro Bermudez (31:47.17)
What percentage of people that work a nine to five make a million dollars a year?

Rob Pene (31:54.368)
Yeah, very, very few very kind of just to know. Yeah.

Pedro Bermudez (31:56.065)
not 41%. It's not 41%. So I look this up to 9 % of businesses in America sell over $1 million a year, 9%. Right. But when you look at the Amazon world, right, and we look at how many, you know, Amazon sellers there are,

Rob Pene (32:12.526)
Mmm.

Pedro Bermudez (32:23.008)
the odds are a lot greater that you're going to get to a million dollars if you sell on Amazon than anything else.

Rob Pene (32:29.172)
eBay... Really?

Pedro Bermudez (32:30.996)
Absolutely. Yeah, eBay is really small now. Like the vehicle that you're in when you're running a business matters. Right? I could be the greatest newspaper printer out there. But that business is dying.

Rob Pene (32:42.86)
Yep, yep, yep.

Rob Pene (32:51.244)
Yeah. Yeah.

Pedro Bermudez (32:53.154)
So eBay was king in 2000.

Who's the king now? It's Amazon.

Rob Pene (33:00.256)
yeah. Wow. Wow. So what would you recommend as, cause the natural question would then be, all right, how much do I need to have to buy the products to, know, cause obviously you can put in the time to find the data and all that stuff, research the tools. But what's the startup capital, you know, for

Pedro Bermudez (33:25.186)
Yeah, I mean, that's, that's a really good question. I think the days that, you know, where you could start an Amazon business with $500, I think those are done. And again, that's the penalty for taking too long to think about things and not really taking the steps to make it happen. So yeah, before, yeah, you could start with a hundred, 500 bucks. You could 2013, 14, 15, 16, 17, 18. You could have made it. You could have gone and bought used books, sold them on Amazon and made money.

Rob Pene (33:40.214)
Right, right, right, right.

Rob Pene (33:53.163)
Yes, yep

Pedro Bermudez (33:54.881)
Lots of people did that. Okay. I think that realistically in 2025, you need at least 5k. That's what I think.

Rob Pene (34:05.209)
Yeah, and that that could include going to TJ Maxx and buying bulk of the stuff as long as you find the right product right that that would work Okay

Pedro Bermudez (34:11.68)
Right, yeah, yeah. So I find that on average, like if you're buying the right products, it's gonna take you under 100 days to double your money.

Rob Pene (34:22.336)
Okay, that's a good number. That's a good number to know. Okay.

Pedro Bermudez (34:23.744)
Yeah. Yeah. So you got to think about it, right? Like if you buy $5,000 worth of product, that's your cost. If you're selling 1 % of your on-hand inventory every day in a hundred days, you will have sold a hundred percent of it.

Rob Pene (34:41.248)
Okay.

Pedro Bermudez (34:42.028)
So that means that you sold 100 % of everything that you had plus your profit. So you're going to have a little bit more money at the end of that hundred days. At certain times of the year, if those products are in higher demand. So for example, if I went and bought pool noodles right now, it's nice weather, right? I might sell all of those in a day or two. So if you were buying, like I said, if you're buying the right products, if you're buying Christmas ornaments and selling them in November,

Rob Pene (35:05.11)
Mm-hmm.

Pedro Bermudez (35:11.668)
you are going to sell 100 % of those Christmas ornaments within a few days. But if you're if you're purchasing them in July, you're going to be hanging on to them for six months.

Rob Pene (35:22.232)
You're right.

Pedro Bermudez (35:24.258)
That's my point, right? It's picking the right products. So if in your cycle of products that you're buying and selling, if you have 25 hot selling products all year round, you're selling a million dollars. I have no doubt about it.

Rob Pene (35:40.758)
And they do all the shipping. Amazon ships it all. You just gotta pick the right pieces. Yeah.

Pedro Bermudez (35:43.863)
Yes, you've to pick the right pieces and get them to Amazon. There's different ways of getting it to Amazon, but that's easy enough to do, right? Now you mentioned how much money do you need? Man, in North America, money is not a problem. Like if you want to get $5,000, $10,000, $20,000, it's easy enough to do. Just most people aren't resourceful enough to do it.

Okay, so here I'll give you some ideas of how you can get some money You could do that garage sale flipping that you were talking about You just can't sell it on Amazon brother. You just sell it on eBay start on marketplace and you slowly build up your cash Now most people don't want to do that kind of thing because it's it's annoying right like you go to work And then you have to come home and then you have to deal with people coming to your door to buy Facebook stuff Again, it's like a personal choice

Rob Pene (36:15.982)
here.

Yeah.

Rob Pene (36:33.666)
Yeah, yeah.

Pedro Bermudez (36:36.202)
you can decide not to do it and that's fine. You're just going to continue, you know, working your job and not getting the things that you want to do in life, right? If what you want to do is be an Amazon seller or have an e-commerce business and you're not taking the painful steps that you need to at the beginning, that's on you. It's on nobody else. You can apply for a credit card. They'll give credit to anyone with a pulse these days. And if you have bad credit,

Rob Pene (36:56.876)
Mm-hmm.

Pedro Bermudez (37:01.11)
Get a credit repair guy, go spend 300 bucks on a credit repair guy that will help you fix it because all of those games that you play to fix your credit, if you have the knowledge, you can do it.

Rob Pene (37:09.164)
Yeah.

Pedro Bermudez (37:14.85)
right? So what else could you do? Well, if you don't have the money, go work more hours. So a lot of people, they're like, Oh, well, I can't get started. It's not fair. Like he says that it costs $5,000 to get started, but I don't have it. How is that fair? Well, make your fair. Go work another job for three months. You know, work, how much, how long would it take you with a second job to put together $5,000? Not very long.

Rob Pene (37:15.64)
Mm-hmm.

Rob Pene (37:22.307)
Mm-hmm.

Rob Pene (37:36.066)
Yeah, yeah. Yeah, yeah.

Pedro Bermudez (37:44.322)
$5,000 in 2025 is nothing.

Rob Pene (37:44.397)
Yeah.

Yeah, yeah. I think the big fear would be, the $5,000 gonna turn? Am I gonna lose it? Because everyone's like, is there a guarantee? There's no guarantee, but that's still a huge fear.

Pedro Bermudez (38:03.178)
There's no guarantee man. I mean if you want to guarantee go get a nine to five and Feel the the false guarantee that you're gonna have that job in six months or a year because you may not either there's nothing guaranteed

Rob Pene (38:14.062)
Mmm. Mmm. Yeah, so you roll the dice on yourself.

Pedro Bermudez (38:19.106)
Like, I guess the question that I would ask that person is, you believe that will be the $5,000 you ever make?

Rob Pene (38:30.06)
Yeah, then don't use it.

Pedro Bermudez (38:32.0)
No, that's not exactly the answer I was looking for. Do you believe that $5,000 is the last $5,000 you'll ever make again in your life? Exactly. Exactly. You can create money by trading your time to earn more. Like I said, like...

Rob Pene (38:35.895)
Ha!

I'm

Rob Pene (38:43.979)
no, no of course not.

Rob Pene (38:50.966)
Right. Right.

Pedro Bermudez (38:55.618)
You could do landscaping for a summer and make $5,000 easily.

Rob Pene (38:58.712)
Yeah. Yeah.

Pedro Bermudez (39:02.306)
You you could do Uber. You know, you could do Instacart or whatever. It's not difficult.

Rob Pene (39:03.874)
Yeah. Yeah, yeah.

Yeah. So how much time do you think it'll take to, and then I guess what would be the best tool that you would recommend for finding those, all that data, know? And then how much time should people spend in, because they can just YouTube it, right? Whatever the tool is.

Pedro Bermudez (39:19.734)
Yeah.

Pedro Bermudez (39:25.666)
Yeah, you could you could you could go on YouTube. You can go on Instagram like I show lots of tips on my Instagram all the time. You can go on my YouTube. I can show you a lot of the tools that I use on there. think. Yeah, I think one of the main tools that you need to understand is something called Kipa. K-E-E-P-A. and it's a website and you're going to have to drop a big investment to get access to it. It's about $20 a month.

Rob Pene (39:46.744)
Keeper. Ooh. Okay.

Rob Pene (39:57.314)
That's a lot. Wow.

Pedro Bermudez (39:58.967)
Well, it's not right. like people will have a Disney Plus, they'll have a Netflix, they'll have a bunch of different subscription services, but they won't invest $20 on a tool that tells them what they should be selling online.

Rob Pene (40:10.766)
That's crazy, man. Like, so you're saying all the data that Amazon has, Kipa, for only $20 a month, gives you access, and then you pull it, and then you just gotta analyze it. Holy smokes, no way, dude.

Pedro Bermudez (40:21.388)
You just gotta analyze it, right?

Rob Pene (40:27.15)
Because if data is the differentiating factor, it's there, right?

Pedro Bermudez (40:33.004)
The data is there. The differentiating factor is what you do with it.

It's around the decision making process that you have regarding that data.

Rob Pene (40:43.766)
Yeah, yeah, yeah, yeah. man, and if you're a smart person, it'll be cake.

Pedro Bermudez (40:51.136)
You don't even have to be smart for this. The tools really make it easy. They make it really easy.

Rob Pene (40:59.63)
Wow. So why aren't people doing this thing, man? Because if it's only $20 to get started and then $5,000 for your first inventory, are we supposed to like buy the sticker thing, you know, and then paste it on the thing and the items and send it to Amazon or?

Pedro Bermudez (41:16.13)
Yeah, mean, that's just, yeah, exactly. It's just operations at that point, right? So once you learn how to sell something on Amazon once, it's just repetition. The process doesn't change. You're just doing it 10,000 times a month.

Rob Pene (41:30.966)
Okay, so we do package it. do, what is that? What do you call that? Like the QR code or something or whatever the barcode is, right? You have to print it. Is that what we do or we just ship the whole thing to Apple?

Pedro Bermudez (41:41.504)
You could outsource that you don't have to do it. So when I started, I used to do it and around four years into it, I stopped doing it because I just hired a company that does it for me.

Rob Pene (41:54.454)
So there's a company that prints the bark. What?

Pedro Bermudez (41:58.007)
There are hundreds of companies that support Amazon sellers now. Remember, there's enough of us that they can service and they can make money off of servicing Amazon sellers.

Rob Pene (42:06.541)
Yeah.

Rob Pene (42:10.21)
So this literally could be a numbers game like money, right? So if I know my expenses like that company, Kipa and then whatever, anything else, and then the inventory and shipping, I just go do garage sales, make money. I know the budget and then just run the play and ship it and...

Pedro Bermudez (42:28.844)
Well, you can't sell or garage sale items on Amazon anymore, right?

Rob Pene (42:31.82)
No, no, no. Yeah, yeah. I would go and make my money there for the capital, right? Yeah. Work extra, all that. what in the world? my gosh. So I literally...

Pedro Bermudez (42:35.394)
Yeah.

Pedro Bermudez (42:42.774)
Now you asked why people don't do it. I think that people get caught up in the noise. There's a lot of noise out there. You just need to really focus on the positive things. So what are the positive things? There's no better time than 2025 to make money online. The number of online shoppers continues to grow.

Rob Pene (42:45.39)
Yeah.

Rob Pene (42:54.86)
Yep, yep, yep.

Rob Pene (43:07.756)
Right. Yep.

Pedro Bermudez (43:09.602)
You have a platform that allows you to sign up for 40 bucks a month so you can become a professional seller on there and they give you access to their 300 million customer base.

Rob Pene (43:20.782)
That's Amazon, yeah. So $40, that's to be an Amazon seller account? Okay, okay. Wow, right?

Pedro Bermudez (43:21.814)
That's Amazon.

Pedro Bermudez (43:25.666)
Yeah. So you don't have to go get a lease. You don't have to go get a commercial. You don't need employees. You don't need anything other than a $40 a month subscription. Right?

Rob Pene (43:40.27)
question, does Kipa tell you where to like, let's say, I want, I want like the numbers tell me, shoes or the pool noodle is selling now. Does Kipa tell you click here, these guys or all these 10 companies is where you can buy it wholesale or that's

Pedro Bermudez (44:00.193)
No, but you can look that up online too.

Rob Pene (44:05.793)
Alibaba.

Pedro Bermudez (44:05.922)
Think about how many tools there are out there. You got Google, got Chad GPT, you you got trade shows. So if there's a conference for, you know, in Las Vegas of companies that manufacture pool equipment, they're going to have a list of exhibitors. You can go in there and, you know, call them all out, call every single one, phone them. Hey, I'm looking for wholesale deals. Hey, I'm looking to become a dealer for your product. Hey, where do I buy this?

Rob Pene (44:09.036)
Yeah, yeah, Yeah. Yeah.

Rob Pene (44:22.519)
Yeah.

Rob Pene (44:27.286)
Right. Yeah.

Pedro Bermudez (44:34.912)
Where's who's your distributor? Like the information is out there man. Like there's no secrets anymore.

Rob Pene (44:36.759)
Yeah.

Rob Pene (44:41.666)
Holy smokes, man!

So you're seeing your students like make money quickly. What's on average? How fast do see these guys like and their ROI?

Pedro Bermudez (44:59.042)
I think again that depends on the person right but I think typically like it can take somebody six to eight months to get to a decent level where they're they feel quite proud of what they've been able to accomplish I think that a person that starts on Amazon can sell their first item within a few weeks

then it's just repetition at that point, right? I think realistically six to eight months. So you can get to like 10 K a month in profit. Yeah. I think, I think that's, I think you can get there. If you just have around, you really need five, you need around $5,000 to start. Like I said, right. And if you're doubling your money every hundred days, you can get to that level pretty quickly.

Rob Pene (45:28.514)
Temptate... ...off it? Holy...

Rob Pene (45:40.13)
Right.

Pedro Bermudez (45:47.392)
because then you're just doing it every month at that point.

Rob Pene (45:50.124)
Yeah. Now, is there anything to be said about effort, right? Because it sounds like you just have to intellectually choose the right product that's already been sold. Therefore, I'm gambling on my choice versus putting in the hours and working, right? You know what I mean?

Pedro Bermudez (46:10.24)
Right, the thing is like, this is what most people don't understand. Like it might take you, even if it you 20 hours to find your first product.

Pedro Bermudez (46:21.026)
Once you've found that product, you can keep buying and selling it for months if not years. So that 20 hours that you spent might make you $1,000 a month for years.

Rob Pene (46:33.358)
And then you put that 20 hours into the other 24 products because you want 25 unique products, right? That sell.

Pedro Bermudez (46:40.384)
Well, that's the thing. Your first product might take you 20 hours to find, but your next product might only take you 10 hours because you get better.

Rob Pene (46:51.266)
The experience, man, okay, okay.

Pedro Bermudez (46:53.314)
Right. Or maybe, maybe you found one supplier that took you 20 hours to find, but that supplier has 600 products in their catalog. And out of those 600 products, you can sell 20. So now you have 21 products out of the 25 that you need to get to a million dollars. Right. So I think growth is geometric. You know what I mean by that?

Rob Pene (47:09.164)
Right, right, instantly.

Rob Pene (47:17.184)
No, explain that. Explain that.

Pedro Bermudez (47:19.062)
So you go from zero to one, and then you go from one to two, and then you can go take an it's like steps, you're growing by steps. You're not going to go from one to 100. But over a six month period, you can get to that that one, you can get to 100 100 products that you found that are that you can sell on a regular basis, right?

Rob Pene (47:23.107)
Yeah.

Rob Pene (47:35.63)
you can

Rob Pene (47:42.56)
As long as you're consistent and you're putting in the work. Yeah, to find the new products.

Pedro Bermudez (47:46.155)
Yeah, man. And you got to just deal with adversity, right? Like not everything's going to be a win. You know, sometimes you're going to buy the wrong item and you're going to take a small loss. The nice thing about Amazon is that items don't go to zero. Like if you buy something and you have to sell it for less than you expected, you're not going to give it away. You're just going to sell it for less. So it's not like the options market where you're buying and selling options and it can go to zero and you just lose all your money.

Rob Pene (48:15.384)
Mm-hmm.

Pedro Bermudez (48:16.162)
You you might be selling a bottle of pet shampoo that you were expecting to sell for $25 and you have to sell it for $24 or $23. Even if you're taking a loss on it, if you only have 100 bottles, that's only $200. Who cares?

Rob Pene (48:32.174)
Mmm. Mmm.

Pedro Bermudez (48:34.7)
Right? Like the payoff is a lot greater than the potential risk. I guess that's the point.

Rob Pene (48:39.976)
Right, right, right, right. Wow, dude, this has been encouraging, eye-opening, very hopeful, and it's making a lot of sense. Now, how do you work with people?

Pedro Bermudez (48:53.718)
Yeah, so I've been selling on Amazon for a decade. And three years ago, I started my program called the reseller engine. And what I do is a mentorship. So I work with people for a year where I provide support four days a week. I'm on a live call and people come and ask me questions. And I also give them very specific step-by-step instructions on how to do the thing. The most important part of an Amazon business is sourcing products.

Rob Pene (49:21.164)
Yes.

Pedro Bermudez (49:21.442)
So my professional background has always been in sourcing. So prior to me becoming an Amazon seller, I was director of sourcing for big companies. So big telecommunication companies, transportation companies. I understand logistics and I understand how to source products. So what I do is I give you step by step, click by click workflows and instructions on how to do it on video. So in about 25 hours, you learn

Rob Pene (49:29.272)
Rob Pene (49:46.531)
Mm.

Pedro Bermudez (49:50.765)
how to source products. And that's what I said, it might take you 25 hours to find your first product. That's because it takes about 25 hours for you to learn it. And then once you do it, it's just repetition. And then we have the support to help you through any challenges that you have. And the support is provided live and it's provided by chat. So you're always able to get an answer fairly quickly.

Rob Pene (49:52.642)
which is.

Rob Pene (50:00.611)
Yeah.

Rob Pene (50:15.19)
Mm-hmm. Wow. What is the, six to eight months is you're saying typically people will get to that 10,000 profit a month on average, as long as they stick with it. What is that number of products? Like, they get up to 25 around that time or they can make that? Yeah. Oh, okay.

Pedro Bermudez (50:24.672)
Yeah. Yeah.

Pedro Bermudez (50:34.21)
Um, no, I mean, they might have more, right? Because when you're, when you're inexperienced, uh, you might have more in your catalog. You might have a hundred items, but I mean, even still, if you, if you have a hundred items in your catalog and you're making an extra $10,000 a month, is that going to upset you? I think there's different business models for different people, right? Uh, some people would want to make that with 10 items.

Rob Pene (50:51.183)
Yeah, yeah, it just gives you more.

Pedro Bermudez (50:59.596)
but maybe you just haven't built that supplier relationship that you need to have in order to get to that level with that few number of items. But that's not something that you can't work towards, right? Like you're always working towards something.

Rob Pene (51:14.754)
Yeah, yeah, yeah, Wow, dude. This is blowing my mind, man. This is blowing my mind. I mean, I've seen a ton of guys out there, you know, in the past, selling the books and making money and then whatever, all that stuff, how you explain things and just the simplicity of it, it's so clear that I've never heard it this way.

Pedro Bermudez (51:18.412)
Yeah.

Pedro Bermudez (51:42.007)
Yeah, man, let me tell you something. I used to be one of those people that would watch people on social media and say, no, that sounds like bullshit. My position on that has changed completely. I believe I really truly do believe that everything works. As long as you do it long enough to get good at it. And most people fall off, you know, they fall off the bus pretty quick. So if you're the personality type that

Rob Pene (51:58.957)
Yeah.

Pedro Bermudez (52:10.102)
you know, will focus on something and just do it, even though it may be hard at first and you may feel foolish. If you master it, there's nothing that's going to stop you from being that success that you want to be. So it doesn't matter what the opportunity is. As long as you do it long enough to get good at it.

Rob Pene (52:22.754)
Yeah.

Rob Pene (52:28.694)
Yeah. Do you think this is a better opportunity than like running a social media agency or something or

Pedro Bermudez (52:37.058)
everything works. I people that run a social media agency now that are making $1.3 million a month. So like I said, everything works.

Rob Pene (52:44.568)
Whoo. Yeah. So it's preference, really.

Pedro Bermudez (52:49.226)
Yes, it's what you enjoy. I like treasure hunting, right? So I like looking for deals. I like looking at data. I like the freedom that Amazon FBA offers me and my family. Right? So if I decide that I want to go to a soccer game tomorrow and get tickets and fly there, because I don't have to ask for vacation and I don't have to touch products, I don't have to ship anything because my operation will continue. I can do that. And in fact, I did it.

Rob Pene (52:57.101)
Yeah.

Rob Pene (53:01.111)
Hmm

Rob Pene (53:14.486)
You even have a funny name, yeah.

Pedro Bermudez (53:18.902)
like last week, right? And I might do it again. I might do it again this Wednesday. So that's the freedom that it gives me. So this is the type of business that I want. Now, a social media management agency, that may require more touch points with customers, right? And I just don't necessarily want to deal with customers all day long. And I don't want to have to solve their problems all day long. So that's why like...

Rob Pene (53:20.024)
Yeah.

Rob Pene (53:34.327)
Yes, yes, yes.

Pedro Bermudez (53:44.458)
If you enjoy dealing with customers and solving problems, then maybe that social media agency is for you.

Rob Pene (53:49.632)
Right.

Pedro Bermudez (53:51.137)
Right. But I know people that do trading, for example, and they do really well. Right. I know people that do Airbnb and they do really well. The I know people that do podcasts and do really well. Right. It just depends how long you do something for and whether or not you have the passion for it.

Rob Pene (54:09.292)
Yeah, I think that would be the key, yeah.

Pedro Bermudez (54:11.9)
It's the key because it keeps you anchored to achieving the things that you need to do in order to get to the next level.

Rob Pene (54:20.95)
Yeah. Yeah. Boy, this is good, man. Yeah, I didn't anticipate this.

Pedro Bermudez (54:21.569)
You

Pedro Bermudez (54:32.735)
What were you expecting?

Rob Pene (54:34.19)
Man, I don't know what I was expecting, but this is definitely, yeah, next level for sure. Yeah, yeah, yeah, this is good. Well, yeah, I think we chose the right person and I believe in purpose and all that stuff and this is not a coincidence. I think, yeah, we definitely got the right person to talk to. I appreciate you,

Pedro Bermudez (54:42.658)
Crazy man.

Pedro Bermudez (54:56.94)
Thank you so much, Rob. It was really good being on your show today. If you have any questions, you can always reach out to me directly. Maybe you can drop my links. Yeah, I'm on Instagram. I'm on LinkedIn as well. So I'm one of the very few people on LinkedIn that have an Amazon business like this. And you can see the types of places where I've worked. And we may even have friends in common, right? So you'll be able to look me up and do your.

Rob Pene (55:00.716)
Yeah. Yeah.

Yeah, the Instagram.

Rob Pene (55:10.869)
Okay.

Rob Pene (55:24.973)
Yeah, yeah.

Pedro Bermudez (55:25.512)
your due diligence, right? Like, I think that's there's a lot of there's a lot there's a big lack of transparency on social media. So that's why I'm also on there. I'm also on YouTube as well.

Rob Pene (55:27.703)
Yeah.

Rob Pene (55:34.422)
Yeah.

YouTube, yeah, I think we'll check out your YouTube too. Yeah, so we'll drop all those links here and then people can take a look and the re-engine where I'll grab that from your Instagram too, we'll drop that link there. Reseller engine, yeah, reseller engine. Awesome, man. Any last words of encouragement to motivate these people to push them to do Amazon for financial freedom?

Pedro Bermudez (55:49.954)
Yeah, it's the reseller engine.

Pedro Bermudez (56:01.827)
Man, I don't want to push Amazon, right? I just want people to try something and then do it long enough to get good at it. Because I find that most people are living in six month cycles. They live their life in six month cycles. They do something.

Rob Pene (56:16.222)
yeah.

Pedro Bermudez (56:20.54)
long enough to hate it and then they decide, okay, I need to do something different. So that's something that they hate might be their nine to five or their current financial situation. And they get all excited about doing something and they do a ton of research. And right when they're about to start, things get a little bit better for them in their life. And then they reset and they keep doing the thing that they hate. So they're back to the beginning of that six month cycle.

Rob Pene (56:22.594)
Mm-hmm.

Rob Pene (56:29.176)
Mm-hmm.

Rob Pene (56:36.897)
Yep.

Rob Pene (56:49.518)
Mmm.

Pedro Bermudez (56:49.782)
And then another five months happens and then they start hating their life again or hating their personal situation. And they do a lot of bunch of research again. And right when they're ready to take a step, they talk themselves out of it. And then they go back to the beginning of that cycle. But guess what's happening in the real world, right? The people that took action at the very beginning are getting better. They're getting faster. And the opportunity itself is getting more and more challenging.

Rob Pene (57:19.479)
Yeah.

Pedro Bermudez (57:19.916)
But what ends up happening to the person trapped in that six month cycle is that they never do anything. And then they live with regret and they live with bitterness.

Right? So it's really on you to do something. Like, I'm not even kidding, man. We live in a world where it's never been easier to make money. Like if you think back to like 40 years ago, like our parents had no choice but to go to work nine to five and say, yes, sir, to their boss. Right? And eat shit. Now we live in a place where we can generate income at will with the internet.

Rob Pene (57:42.478)
Mmm.

Rob Pene (57:50.606)
Yeah.

Rob Pene (57:55.447)
Yeah.

Pedro Bermudez (58:01.216)
It's never been easier to make money, but at the same time, it's never been easier to do nothing at all because people will just play on their phone all day. Right. So do something. I guess if, if I have a message for you and this is resonating, if this is hitting, that's it. Just do something. Life is short.

Rob Pene (58:09.675)
Right.

Rob Pene (58:21.632)
Yeah. Mm. Mm-hmm. Do something. Yeah. Amen, brother. Amen. Well, I'm gonna make sure I your links in here and people can click on it. I highly encourage, highly encourage people to follow Pedro. Vote for Pedro.

Pedro Bermudez (58:32.352)
Yeah, sweet.

Pedro Bermudez (58:41.12)
Yeah, there you go, man. See, even even those t shirts were sold online for a time, right? It was not it was that opportunity. But that opportunity is now gone because most people won't even know what that movie is anymore.

Rob Pene (58:46.36)
Yeah.

Rob Pene (58:52.13)
Right, right, Right. Huh.

Pedro Bermudez (58:55.458)
Napoleon Dynamite merchandise that used to sell really well, right? But the opportunity has now passed.

Rob Pene (59:01.794)
Yeah. Goodness. But it's good, Thank you, dude. Yeah. Yeah, yeah, you too, All right.

Pedro Bermudez (59:04.971)
All right. Perfect, man. Really nice talking to you. Yeah.