Creative Slash
Have you ever wondered what secrets drive the most profound, successful, famous, and unique creatives?
Then the Creative Slash podcast is for you. We dig deep to discover the high-leverage concepts, philosophies, tools, weird obsessions, and quiet daily routines that fuel their success—the stuff that rarely gets talked about publicly.
You'll get an inside look at what really drives the world's greatest graphic designers, illustrators, and artists through in-depth interviews with creatives who've achieved both creative and financial success.
Hosted by Brad Woodard (bravethewoods.com) and Dustin Lee (retrosupply.co), each episode feels like you're hanging out with us after hours, having the kind of conversations that happen when the work day is done.
You'll walk away with fresh inspiration, new ideas, and practical advice you can actually use in both your creative work and personal life.
Creative Slash
Ep. 005 – Armin Vit: The Voice Behind Brand New on Risk, Critique & Creative Discipline
Armin Vit is the sharp voice behind Brand New, one of the most widely read blogs on corporate and brand identity redesigns. As co-founder of UnderConsideration, alongside his wife Bryony, he’s spent the last two decades shaping how designers talk about design through writing, conferences, and community-building.
Now, with their newest venture In-house In-focus, they’re spotlighting the often-overlooked work of in-house creative teams.
In this episode, Brad and Dustin go beyond the critiques and keynotes to explore the real Armin: the former “lazy” student who learned to bet on himself, the introvert who cold-emailed Paula Scher, and the guy who applies design thinking to his grocery cart like it’s a case study.
You’ll hear about:
- Why being willing to sound like a “jerk” helped him build a name in design
- How risk (and rejection) fueled his creative breakthroughs
- The power of structure, systems, and showing up (even without “natural talent”)
- Why in-house designers deserve the spotlight
If you’ve ever felt the tension between staying safe and standing out, or wondered what it really takes to build a voice in the creative industry, this is the inside story.
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Brad Woodard
Brad is an illustrator and designer behind Brave the Woods, a full-service studio working with clients like Nickelodeon, Target, USPS, and NASA. His bold, playful style and heart-led storytelling shine through everything from brand campaigns to children’s books.
Dustin Lee
Dustin is the founder of RetroSupply, a shop for retro-inspired brushes, textures, and digital tools used by tens of thousands of creatives — from indie artists to major studios. He shares what it’s really like to run a creative business while keeping it small, weird, and intentional.
Credits
Audio/video editing: Clara Wright
Cover art: Brad Woodard
Intro animation: Seth Austin
Intro music: “Snakes and Fire” (Instrumental) by Pär Hagström