Auto Focus

Stop Letting Editing Kill Your Podcast Dreams

Sam Lewandowski

Tired of your podcast dying after three episodes because editing consumes all your time? You're not alone. Creating content is exciting, but the tedious post-production process stops many promising podcasters in their tracks.

As Dan Craft and Brooke Galligan explain in this candid conversation, consistency is the true secret to podcasting success. When editing becomes the barrier preventing regular releases, even the most passionate creators eventually abandon their shows. The solution? PodcastVideos.com's new Edit Only service - professional editing without requiring studio visits.

The beauty of this service lies in its simplicity and accessibility. Whether you've recorded in your grandmother's basement or a professional space, our team of experienced editors can transform your raw files into polished, audience-ready content. We handle both audio and video content up to an hour in length, incorporating your B-roll footage and detailed show notes to create truly engaging episodes.

While not miracle workers (recording next to a bulldozer will still sound like... recording next to a bulldozer), our editors can work wonders with decent raw material. From removing unwanted background noises to ensuring consistent audio levels, we help your content shine without requiring you to master complex editing software. As Brooke aptly puts it, "Talking to us is easier than trying to learn editing software."

Ready to focus on what you do best - creating great content - while we handle the technical side? Visit PodcastVideos.com to learn how our Edit Only service can help maintain the consistency your podcast needs to thrive. What would you create if editing was no longer standing in your way?

Speaker 1:

Welcome back everybody. This is Autofocus. One more time.

Speaker 2:

One more.

Speaker 1:

I'm Dan Craft, that's Brooke Galligan, hello. And today we don't have fancy props or guests. This is pretty simply talking about something new we're offering here at PodcastRadioscom.

Speaker 2:

Yes, yeah, we're trying to talk about our new offering called Edit Only. Yes, yeah, we're trying to talk about our new offering called Edit Only. So we know that when you're making your own, if you want to be a content creator or a podcaster or whatever you want to do telling your story and recording everything that's the fun part. And then you have to go and you have to take that everything that you recorded, and you have to turn it into the masterpiece that you have all together in your brain, and sometimes that can be kind of hard.

Speaker 1:

It's so easy in your brain you can see it, yeah, and then the execution can be tough.

Speaker 2:

Not fun.

Speaker 1:

It can be worse than tough, yeah.

Speaker 2:

It's not fun. Sometimes you know it's time consuming. It can be tedious, yeah, it's not. Sometimes you know it's it's it's time consuming. It can be tedious, and especially if you know, especially if podcasting or if you know content creating isn't your, isn't your isn't your full time job and it's your side hustle If you're finding the time if it's not your background to these are.

Speaker 1:

there are simpler products out there that can do limited things. There are more advanced, somewhat expensive products, but this is a skill set that does take some time to develop If you don't have it in your background. Audio editing or video editing or both is something that a lot of people really would just rather farm out in terms of skill and time to a professional.

Speaker 2:

Yeah, you think I don't have any money. I got to, I got to do it myself, but it's always that's kind of. The thing that people run into is that they don't have the time to edit, and that's usually, and they'll get like two or three podcasts out and then it will slowly die because you know, the consistency of keeping a podcast up or keeping any kind of content creation up is actually very time consuming.

Speaker 1:

And that's before you get into the whole. You have to spend the time promoting it afterwards too, but we'll get there. We'll get there, yeah.

Speaker 2:

This is just the creation of the assets, and so we know that that that is a pretty pretty time consuming and can be a barrier, and so we've, we've, we've worked, you know, with with the team, on just kind of like how can we, you know, how can we be that help, you know? How can we be like an affordable, you know?

Speaker 1:

part of your team to help you with your editing. You know Because, who has access to experienced you know available editors who are doing this full time. We do.

Speaker 2:

We do. Yes, this is part of the business, part of what we do. Not, you don't just come into the studio, you edit, you come here, you record with us, then we take all of these three different angles, we edit it together with the audio and then, voila, you see the podcast that you're seeing today.

Speaker 1:

And then we figured out that one of those steps isn't exactly necessary. The come to the studio part.

Speaker 2:

Exactly, you don't need to come to the studio necessary the come to the studio part Exactly.

Speaker 1:

You don't need to come to the studio If you've recorded it in your grandmother's basement or the field out back. If you can get the raw files to us, we have the editors. You don't have to be recording in our studio. You don't have to be LinkedIn remotely through something like Riverside. If you've got something you need edited, you can get it to us. We'll get it to our team of editors and we can send you back the edited stuff without the studio site.

Speaker 2:

Yeah, yeah, you don't even need to come into the studio, so it makes it so much easier for people. And then, like, the main part is that we always try to do and that's part of our business model and the whole part of our business model and the whole part of our business model is to basically make things as affordable as possible, for so the market will, can, can, bear it. So, you know, if you're just starting out, please, like we can help you out. So it's like it's, it's more important, you know, to be consistent with your content creation than it is to, you know, then, to wait on your editing. So, like, consistency is, like, such a main part of becoming successful, and so it's, if you, if, like, if, if the editing is the thing that's keeping you from being being consistent, like we, there's a we got the people, we got the process.

Speaker 1:

We can handle that for you.

Speaker 2:

Yep, and so there's a couple of things when we are editing that. There are some, there are some rules.

Speaker 1:

These are rules, not guidelines. This is not completely custom movie making.

Speaker 2:

No, we do not do movie making.

Speaker 1:

We know people who do. If that's where you're at, we can steer you in the right direction. And sometimes some of those people we know will steer folks toward us because they're looking for something simpler, more scalable than what they do and what they charge for.

Speaker 2:

Yeah, there's movie making Like we don't, we're not making a full-length film for people, we're not, we're not making a full length film for people, we're not doing. But we will do short, short form and then even long form, up to like an hour. So, um, you know, if it's so, it's like it's, if, if it doesn't have a lot of editing and cuts and storyboards, um then yeah, we can probably do it. So we do like to do short form, we can do long form and we can really, you know, and if you, if you do, need help editing like your feature length film with some cgi, we can, we can point you in the right direction.

Speaker 1:

But we're definitely not sure.

Speaker 2:

Talk to us but one of the things that we can't do and that we run into is that, as um is, when people film on their phones, the phones, uh, their phone setting is automatically to have hdr on and that's like basically high definition. It's like a. It basically is a, it's a metering tool and it makes your it basically like it does, it does. It's very complicated how it does it, but it basically does. It basically makes your it does. It changes the exposure and makes it, you know, a lot more even and exposed like very evenly across the board. When you film in HDR, it's actually very hard to open that file in an editing software. And so if you're going to film on your phone and you're running into like editing problems, like please make sure that you turn the HDR off on your phone and like then, and then you're actually recording MP4s.

Speaker 2:

So, or, if you want, there's probably going to be a point where we'll sell you an upgraded camera too, but again, that's another episode yeah so, but there's, there's a lot of stuff that we can do, you know, but yeah, uh, not hdr footage, uh, but we can do like mp4s and ovs, things like that, and we can. We can really, you know, take what you, what you have, you know, and even with b, and we can really, you know, take what you have, you know, and even with B-roll. We can put stuff on, you know, like, if you have with detailed show notes, and we can give you a template for that too, but with detailed show notes, we can actually, like, basically turn your assets into something you know, amazing.

Speaker 1:

Polished and delivery ready Yep.

Speaker 2:

Yep, and you can even take something long form and turn it into short form, so you have social clips too.

Speaker 1:

And the the. Obviously this is something we're pushing because we think we can, you know, make a dollar on it, but it it broadens our audience to more than just folks who have to physically come into the studio.

Speaker 2:

Yeah, and it just it's we, we always focus our products on something like where there's a need, and so we've seen this need time and time again, you know, in the market, and so what we want to do is try to make it, you know, is try to fill that need and try to help you guys and try to help people become content creators, because that's that's really, you know, that's if that's what you want.

Speaker 1:

We want you to achieve your dreams, man. So let us help you. And trust me, talking to us is easier than trying to learn this editing software. I've tried, I've failed. I've tried Again, like a decade later failed, Probably even worse.

Speaker 2:

Really.

Speaker 1:

Okay, and some of the simple stuff is, you know, the free or the cheap products. They're limited, but they're a lot easier to learn than a full-on Adobe Premiere or a heavy DaVinci. There are options out there. If you've got the time, if you've got the skill or the willingness to learn, then maybe you can do it yourself, but if not, we can help.

Speaker 2:

Yeah, yeah, I mean, there's the free editing software out there DaVinci is great, capcut, and then limited, there's other limited ones like Opus and things like that that have like editing features, and then there's iMovie. But yeah, that's iMovie.

Speaker 1:

And that's all she has to say about that. We're probably worth mentioning. If you are on the audio only side of podcasting or the audio side of anything audio visual, we have the capability to run audio only For sure Editing as well. You don't have to have a video for us to play with.

Speaker 2:

Nope, nope, nope, yeah, just send us the audio you have. We are not miracle workers, so if it's not, you know we'll always give you. Like, when you send everything to us we're going to review everything and let you know. Like, hey, like this, you know, if there's anything that we know might not come out as like top, as high of professional quality as we wanted, we'll let you know. But you know, at the same time, you know it's like, yeah, we're not miracle workers, but we can. There's a lot of things we can do to fix a lot of stuff.

Speaker 1:

Like I did a video. Every step up in the quality of the input really helps you out.

Speaker 2:

Yeah, we did one where we went and took the audio. We did the, we separated the audio from the video and took the audio track and there was a bird chirping the whole time and you can actually like just take out that frequency, and so we just took out the bird chirping. We didn't take the bird out for real, no birds were harmed, you didn't, randy Johnson?

Speaker 1:

this bird?

Speaker 2:

No, the bird is fine and probably alive to this day, but you can go into the audio and take stuff out.

Speaker 1:

Not as far as that client's audio track said. The bird was gone it was cut.

Speaker 2:

We cut the bird Just audio and not in real life. But yeah, so there's a lot of things we can do, but there's, you know. But again, we're not miracle workers.

Speaker 1:

Well and frankly, we opened this studio and they promptly started construction on the street outside and then they started tearing parts of the building apart. Now, obviously, part of that is we've got good high quality mics, we've got some pretty good insulation and sound detonating in here. But you can fix some of this. You can't go stand next to the bulldozer that's working and probably get away with cinematic quality sound.

Speaker 2:

Yeah, it's okay.

Speaker 1:

So anyway, so that is our edit-only product. It is basically the same thing we offer right here in the studio without the studio.

Speaker 2:

Yeah.

Speaker 1:

So podcastvideoscom is where you need to go to check out any additional information on that, and any of us would be willing to talk more about it. So until then, this has been Autofocus. One more time I'm Dan Craft, that's Bert Galligan, bert Galligan, and we're out of here.

Speaker 2:

See ya.