Results Driven

Episode 128: Why You’re Not Hitting Your Income Goals (Even Though You’re Working Hard)

Tiffany and Josh High Episode 128

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0:00 | 14:45

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Today's episode features a deep dive with Josh High on exactly how to reverse engineer your real estate investing goals for 2026 so you can build a predictable, data-driven roadmap for your daily activities.

Far too often, investors set massive annual revenue targets but fail to break them down into trackable, day-to-day behaviors. By June, they find themselves completely off track with no idea why. In this episode, Josh breaks down the exact mathematical formula you need to ensure you never miss your targets again.

He covers the step-by-step process of calculating your required closed revenue, factoring in your specific success rates (based on your exit strategy), and determining exactly how many leads, offers, and contracts you need on a weekly basis to keep your marketing and sales teams accountable.

Listen and enjoy the show!

You’ll Learn How To:

  • Reverse engineer your massive annual revenue goals into daily and weekly KPIs
  • Calculate the exact number of leads, offers, and contracts needed to hit your targets
  • Determine your true "success rate" based on your specific exit strategy (rehab vs. wholesale)
  • Hold your sales and marketing teams accountable to clear, data-driven expectations
  • Identify gaps in your sales process and marketing conversions

What You’ll Learn In This Episode:

  • (01:34) One vs ten year goal setting
  • (02:36) Starting with a revenue target
  • (03:29) Defining success rates vs fail rates
  • (04:37) Rehab vs wholesale success rates
  • (06:27) Average profit per deal impact
  • (07:00) Offers per contract calculation
  • (07:55) Marketing channel conversion metrics
  • (09:27) Setting up accountable KPIs
  • (11:35) Mid-year strategy checkpoints
  • (13:14) Costly mistakes to avoid playbook

Who This Episode Is For:

  • Real estate investors struggling to consistently hit their annual revenue targets
  • Business owners wanting to set clear, weekly KPIs for their sales and marketing teams
  • Entrepreneurs looking to transition from guessing to making strictly data-driven decisions

Why You Should Listen:

Setting an annual goal like "I want to make a million dollars" is useless without a daily roadmap. This episode breaks down the exact mathematical formula needed to translate massive yearly targets into bite-sized, highly trackable weekly activities so you and your team never fall behind.

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