Adster Podcast
An adtech showwhere we decode the complexities of publisher monetization through conversations with industry leaders and our own adtech experts.
Adster Podcast
Solving the Ad Monetization Puzzle for Publishers - Adster Podcast
In this premiere episode, Girish Vishwanath (Co-Founder and CBO) and Rajiv Kumaar (Co-Founder and CEO) sit down to explore the adtech landscape, the problems publishers face, and how Adster is revolutionizing ad monetization.
🔍 What’s Inside This Episode?
✅ The origin story of Adster and how their experience at DailyHunt & Truecaller inspired this journey.
✅ The inefficiencies in ad monetization and how Adster's meta-mediation solution helps publishers optimize revenues.
✅ The difference between client-side and server-side mediation, and why latency plays a crucial role in ad revenue.
✅ The complexity of ad networks, mediation platforms, and why publishers struggle with existing solutions.
✅ What "Ads-in-a-Box" means and how Adster simplifies ad integration for publishers.
✅ The challenges of building in-house ad solutions vs. using a ready-made platform like Adster.
✅ Real-world success stories and key performance improvements, including 2x-3x revenue growth for major publishers.
📢 Whether you're an app developer, a publisher, or an adtech enthusiast, this episode is packed with insights that could change the way you think about ad monetization!
🎧 Listen, Subscribe & Stay Ahead in AdTech!
More about Adster:
- Website: https://adster.tech/
- LinkedIn: https://www.linkedin.com/company/adster-tech/
- Contact: hello@adster.tech
- Girish Vishwanath: https://www.linkedin.com/in/girishcv/
- Rajiv Kumaar: https://www.linkedin.com/in/rajiv-kumaar-digital/
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