More Ads, More Money? Not Always. The Smart Way to Monetize - Adster Podcast

🚀 What does it take to build a high-scale, low-latency ad tech platform? In this episode of the Adster Podcast, host Girish Vishwanath sits down with Ketan Chandak, (Co-founder & CPTO) of Adster, to break down the engineering challenges, AI-powered optimizations, and strategic decision-making that go into monetizing publishers efficiently.

💡 What You’ll Learn in This Episode:

• Ketan’s journey from Truecaller & Twitter to co-founding Adster
• The engineering challenges of ad tech, from cost optimization to system efficiency
• Why federated learning and client-side AI models make a difference in real-time ad serving
• The importance of prefetching, caching, and backfilling to improve ad rendering rates
• How AI-powered yield optimization helps maximize publisher revenues
• The impact of transparency and control for publishers struggling with walled gardens
• Key AI innovations shaping the future of publisher monetization

🔍 Why It Matters:
Publishers today face growing complexity in monetization. From invalid traffic detection to AI-powered yield optimization, this episode unpacks how to navigate the challenges and unlock better revenue.

🎧 Tune in now to learn how to build scalable, intelligent ad monetization systems!

#AdTech #PublisherMonetization #AIinAdvertising #AdOptimization #AdRevenue #MachineLearning #AdvertisingTechnology #DigitalAdvertising

Chapters

• 0:00 Welcome to the Adster Podcast – Guest Introduction
• 1:02 Ketan’s Journey: From Truecaller to Twitter to Adster
• 4:32 Engineering Challenges in Ad Tech: Cost vs. Scale
• 6:05 How Adster Handles Billion+ Requests in Real-Time
• 9:37 Building for Scale: The Importance of Early Optimization
• 10:18 Ads-in-a-Box: A One-Click Monetization Solution for Publishers
• 11:06 AI in Ad Tech: Client-Side Machine Learning & Federated Learning
• 13:27 Yield Optimization: How AI Boosts Publisher Revenue
• 15:33 The ‘So What?’ Question – Why This Matters for Publishers
• 17:57 Transparency & Control: Breaking Free from Walled Gardens
• 18:38 AI-Powered Campaign Management: The Future of Publisher Tools
• 21:45 Conversational Analytics – Natural Language Reporting for Publishers
• 24:28 What’s Next in Ad Tech? Ketan’s Take on Future Publisher Needs
• 28:18 Final Thoughts: Why Adster is Focused on Trust & Transparency