Ecommerce Savvy™

035: Controlling Your Brand’s Narrative in the Age of Virality

Deonnah Carolus Episode 35

Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.

0:00 | 18:21

What can we learn about the Justin Baldoni and Blake Lively case that is taking the internet by storm in recent months?  

For ecommerce brands, the lesson is clear: If you don’t control your brand’s story, someone else will.

Tune in to this weeks episode as I break down 3 essential strategies for not only owning, but controlling your brands narrative in the age of virality. 


Send us Fan Mail

Support the show