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Market Your Clinic
Welcome to Market Your Clinic, the podcast where we dive into the marketing and growth strategies behind successful healthcare, aesthetic, and beauty clinics. Join us as we interview innovative founders and entrepreneurs, uncovering the tips, tools, and tactics that drive their success. Whether you're looking to grow your clinic or refine your marketing game, this is the podcast for you!
Market Your Clinic
005: Growing Transcend Health: Networking, Social Media & Strong Systems
In this conversation, Jacci Allanson discusses her journey of owning Transcend Health, emphasising the importance of exercise in rehabilitation, the evolution of their services, and the significance of building strong referral relationships. She shares insights on effective networking, social media marketing strategies, and the challenges of managing a growing clinic while maintaining a strong team culture. Jacci also highlights the importance of onboarding processes and setting clear expectations with clients to ensure they receive the best care possible. Throughout the discussion, she reflects on her personal routines and the philosophy of being proactive in managing her time and energy.
Links:
https://www.instagram.com/marketyourclinic/
https://www.instagram.com/transcendhealthau/
https://www.marketyourclinic.com.au/
Takeaways
- Building authentic relationships within the community is crucial for referrals.
- Social media should be approached as a consistent communication tool.
- Effective onboarding processes can mitigate future challenges.
- Empowering clients through education enhances their rehabilitation experience.
- Maintaining a strong team culture is essential for clinic success.
- Balancing clinical excellence with business growth is key.
- Setting clear expectations with clients leads to better outcomes.
- Personal routines and self-care are vital for long-term success in business.
Chapters
00:00 Introduction and Background of Transcend Health
03:02 Growth and Development of the Clinic
06:06 The Role of Exercise Physiology in Treatment
09:00 Building Relationships with GPs and Referrals
11:43 Networking and Community Engagement
14:36 Social Media Strategy and Sustainability
17:14 Digital Marketing and Targeted Campaigns
20:03 Website Traffic and SEO Insights
22:59 Team Culture and Recruitment Strategies
24:29 Bridging the Gap: EPs and Physios
26:40 Balancing Clinical Excellence and Business Growth
30:31 Innovative Exercise Programs: Empowering Clients
33:03 Challenges of Business Ownership
37:57 Improving Onboarding Processes
45:33 Daily Practices for Success