008: How Elle is building Supple Body with strategic branding and grit!

In this conversation, Elle and Gab discuss the journey of building a nutrition and Pilates business, Supple Body, emphasising the importance of community, personal growth, and the challenges of balancing motherhood with entrepreneurship. They explore the philosophy behind the brand, the significance of feeling good, and the strategies for marketing and engaging with clients. The conversation also touches on the importance of teamwork, the impact of personal experiences on business decisions, and future aspirations for growth and community involvement. 

Links:

https://www.instagram.com/supplebody_au/

https://www.instagram.com/marketyourclinic/

Takeaways

• The journey to entrepreneurship often starts with personal experiences.
• Building a business requires a strong community focus.
• Balancing motherhood and business is challenging but rewarding.
• Authenticity in branding resonates with clients.
• Future growth plans should include digital elements.
• Maintaining values is crucial when managing a team.
• How personal well-being can impact professional performance.
• Why outsourcing marketing can be so valuable to your business.

Chapters
00:00 Introduction and Personal Journey
03:12 Building a Nutrition and Pilates Clinic
06:34 Understanding 'Supple' and Its Importance
09:38 Balancing Pilates and Nutrition Services
12:41 Expanding Nutrition Services and Community Engagement
15:24 Content Creation and Marketing Strategies
18:42 Challenges of Running a Business with a Newborn
21:49 Community-Based Marketing and Future Plans
28:42 Building a Team and Studio Culture
32:45 Balancing Business and Family Life
36:53 Navigating Challenges of Parenthood and Entrepreneurship
39:40 Authenticity in Marketing and Social Media
41:43 Future Aspirations and Growth Strategies