010: Pt 2: Buzz Aldrin: How Digital Marketing can Grow Allied Health Clinics

In this conversation, Buzz and Gab discuss the significance of personal branding and digital marketing for clinics. They emphasize the importance of content creation, building an unignorable brand, and effective social media strategies. The discussion also covers advertising techniques, understanding metrics and ROI, and the necessity of starting to create content without overthinking it.

Links

https://www.instagram.com/aldrinocsing/

https://www.instagram.com/proformphysio/

https://www.instagram.com/marketyourclinic/

https://www.marketyourclinic.com.au/

Takeaways

• Content creation is the most important thing ProForm did to scale to 8 locations.
• You need to have both personality and perspective when marketing allied health clinics and clinicians.
• People connect more with individuals than brands.
• You have to make time for content creation.
• Becoming unignorable is key to success.
• Equipment, apps and technology you need to use to succed
• Don't overthink your content.
• Google Ads vs Meta Ads for medical, health, wellness and beauty clinics.

Chapters

00:00
Building a Scalable Business Model

09:28
Standing Out in Social Media

11:59
Content Creation Strategies

14:57
The Importance of Personal Branding

17:42
Navigating Online Marketing and Advertising

20:08
Understanding ROI in Marketing

22:57
Essential Tools for Content Creation

25:39
Final Thoughts on Marketing and Growth

Need help with growing your clinic and want to level up your marketing? Click here to work with us: https://www.marketyourclinic.com.au/