011: Business Partnerships & Diversifying Revenue Streams with Jo and Amanda Artwork

Market Your Clinic

Welcome to Market Your Clinic, the podcast where we dive into the marketing and growth strategies behind successful healthcare, aesthetic, and beauty clinics. Join us as we interview innovative founders and entrepreneurs, uncovering the tips, tools, and tactics that drive their success. Whether you're looking to grow your clinic or refine your marketing game, this is the podcast for you!

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Market Your Clinic

011: Business Partnerships & Diversifying Revenue Streams with Jo and Amanda

July 02, 2025 • Gabbie Vivers

In this conversation, Jo and Amanda discuss their journey in building their 3 businesses: The Physiotherapy Clinic, Born Ready and PB Conference, focusing on their marketing strategies, team dynamics, and the importance of networking. They share insights on managing work-life balance, the challenges of running a business, and offer valuable advice for aspiring business owners in the healthcare sector.

Links

https://www.instagram.com/bornready_betterbirths/

https://www.instagram.com/physiotherapyclinic/

https://www.instagram.com/pbconferenceaus/

https://www.instagram.com/marketyourclinic/

Takeaways

The importance of looking at the bigger picture in business.
Effective marketing strategies are crucial for brand awareness.
Team dynamics and clear role distribution enhance productivity.
Growth requires careful planning and consideration of market needs.
Networking through conferences can lead to valuable connections.
Work-life balance is essential for personal and professional success.
Delegation is key to managing multiple responsibilities.
Staying true to your values is vital in business decisions.
Guilt is a common feeling for working parents, and it's important to acknowledge it.

Chapters

01:43 Accidental Entrepreneurs: Jo and Amanda's Story
03:41 Division of Roles: Clinician vs. Businesswoman
05:29 Building a Positive Team Culture
09:43 Expanding the Business: From One Clinic to Two
10:49 Hiring the Right Team Members
13:33 Integrating Women's Health and Musculoskeletal Care
16:23 The Birth Course: Born Ready
20:32 Partnerships with Women's Health Clinics
22:54 Marketing Strategies for Born Ready
24:43 The Importance of Networking and Referrals
26:59 Metrics and Patient Management in Clinics
29:25 Future Vision for the Physio Clinic
31:29 The Birth of PB Conferences
33:25 The Evolution of PB Conferences
35:04 Balancing Business and Family Life
37:38 Advice for Aspiring Business Owners

Need help with growing your clinic and want to level up your marketing? Click here to work with us: https://www.marketyourclinic.com.au/