012: Pt 1: Winnie Wu: Clinic Branding, Scaling & Mentoring

In this conversation, we explore the journey of clinic ownership, focusing on investment strategies, marketing tactics, and the importance of team dynamics. The discussion highlights the need for a long-term marketing plan, scaling systems and perfecting your service delivery. We also delve into the challenges of leadership and growth in the healthcare sector, emphasising the importance of investing in both team and marketing strategies to ensure clinic success.

Links:

https://www.instagram.com/movementlab.physio/

https://www.instagram.com/marketyourclinic/

https://www.instagram.com/papayaclinic/

https://www.instagram.com/theclinicproject/

Takeaways:

• Investment strategies should align with the clinic's specific needs.
• Content creation fatigue can hinder marketing efforts.
• A long-term marketing plan is essential for sustained growth.
• Team dynamics play a crucial role in clinic success.
• A strong online presence is vital for credibility.
• Understanding the patient journey is key to effective marketing.
• Leadership challenges must be addressed for successful growth.

Chapters:

00:00 Introduction to Multi-Clinic Ownership
02:23 The Evolution of Movement Lab
05:09 Founding Papaya Clinic: A New Approach to Women's Health
07:30 Patient Retention and the Importance of Client Journey
09:55 Challenges in Scaling Clinics and Team Management
12:32 Hiring High Performers and Building a Strong Team
14:48 The Clinic Project: Mentoring Healthcare Business Owners
16:48 Introduction to Multi-Clinic Ownership
18:57 The Evolution of Movement Lab
20:40 Managing Diverse Teams and Professional Development
21:56 Scaling Clinics: Key Considerations
24:08 The Importance of Coaching and Professional Development
26:38 Daily Habits for Success in Business

Need help with growing your clinic and want to level up your marketing? Click here to work with us: https://www.marketyourclinic.com.au/