013: Pt 2 Winnie Wu: Clinic Marketing Fundamentals + SEO Tips

In this episode of the Market Your Clinic podcast, Winnie Wu discusses effective marketing strategies for clinics, emphasizing the importance of a long-term marketing plan, the role of social media, and the value of investing in paid ads. She highlights the necessity of having a high-performing website and the significance of content creation and repurposing. This conversation provides actionable insights for clinic owners looking to enhance their marketing efforts and engage more effectively with patients.

Links:

https://www.instagram.com/movementlab.physio/

https://www.instagram.com/marketyourclinic/

https://www.instagram.com/papayaclinic/

https://www.instagram.com/theclinicproject/

Takeaways

• One of the main bottlenecks for clinics is not having enough time to market.
• Having a long-term marketing plan is essential.
• Content creation fatigue can hinder marketing efforts.
• Social media serves as a nurturing piece in the marketing funnel.
• Investing in an agency that specializes in healthcare is crucial.
• Paid ads can yield significant returns if managed well.
• A high-performing website is vital for patient conversion.
• Regular updates to the website improve SEO and user experience.
• Quality content is more important than quantity.
• Repurposing content can save time and enhance marketing effectiveness.

Chapters

00:00 Marketing Strategies for Clinics
02:17 The Role of Social Media in Clinic Marketing
05:27 Working with Agencies for Social Media Management
09:07 Understanding Paid Advertising for Clinics
10:45 The Importance of a High-Performing Website
16:44 Choosing the Right Platform for Your Website
20:33 Sustainable Marketing Practices for Clinics

Need help with growing your clinic and want to level up your marketing? Click here to work with us: https://www.marketyourclinic.com.au/