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Market Your Clinic
Welcome to Market Your Clinic, the podcast where we dive into the marketing and growth strategies behind successful healthcare, aesthetic, and beauty clinics. Join us as we interview innovative founders and entrepreneurs, uncovering the tips, tools, and tactics that drive their success. Whether you're looking to grow your clinic or refine your marketing game, this is the podcast for you!
Market Your Clinic
019: Yves Silvera: Increasing Patient Retention + Marketing That Actually Works
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In today's podcast, Yves shares his journey in building YS Physio. We discuss effective marketing strategies, client retention techniques, and the importance of community engagement for physiotherapists looking to grow their practices. From humble beginnings in his parents garage, to running a successful multi-practitioner clinic, Yves has seen a lot of growth over the years!
Links:
https://www.instagram.com/YSPhysio/
https://www.instagram.com/marketyourclinic
Chapters
00:00 Introduction and Yves's Background
01:53 Marketing Strategies for Physiotherapy Clinics
03:55 Measuring Success: PVA and Data Nuance
06:09 Embracing AI and Digital Tools in Practice
07:51 Building Relationships with Sports Teams
10:02 Consistency and Long-Term Engagement
11:57 Using QR Codes and Automation for Lead Capture
14:12 Creating a Referral Network with Surgeons and GPs
16:02 Overcoming Challenges in Building Relationships
17:46 Effective Social Media and Content Strategies
19:53 Google Ads and Digital Advertising ROI
21:45 Email Marketing and Client Communication
23:57 Balancing Business Growth and Personal Wellbeing
26:58 Advice for Early-Career Physios and Entrepreneurs
29:01 Final Thoughts
Need help with growing your clinic and want to level up your marketing? Click here to work with us: https://www.marketyourclinic.com.au/