Opinionated! with Jenna Dale

Ep.3 Stop Waiting for Confidence: Rachel Waring’s Bold Take on Launching and Selling

Jenna Dale Season 1 Episode 4

In this episode of Opinionated, I’m joined by Rachel Waring, launch and sales strategist, who’s flipping the script on what it means to launch successfully. If you’ve ever thought you needed to feel confident before putting your offer out there, think again. Rachel’s stance? You don’t need confidence to make sales—you need bravery.

Rachel shares her own journey of launching, from struggling with income plateaus to building scalable offers. She reveals how waiting for that “magic moment” of confidence only kept her stuck, and how taking brave action in the face of fear helped her get to where she is today.

We talk about the myth of “confidence before action” and why so many people in the online business space are waiting for the perfect moment to launch—when, in reality, it’s about showing up, doing the work, and growing your confidence through the doing. We also dive into the power of creative launches, using unique methods like "vision board marketing" and immersive experiences to build excitement, connect with audiences, and ultimately drive sales.

Rachel also calls out the rise of "passive-aggressive marketing" and how it’s eroding the online space. Instead of shaming potential clients into buying, we should be inspiring and empowering them to take action.

If you’ve been feeling stuck in the confidence trap or overwhelmed by the noise of “perfect launches,” this episode is for you. Get ready to step into your bravery, spark inspiration, and make selling feel authentic and fun.

You can connect with Rachel and explore her Lights on Your Launch mini-series here!

(Rachel's socials; Instagram LinkedIn Facebook)


Ready to Own Your Boldest Expert Opinion?

If today’s episode inspired you to step up and share your own unfiltered, bold thoughts, it’s time to take that next step in owning your expert identity. Being brave enough to speak your truth is how you set yourself apart as the go-to expert in your field, and I can help you get there.

If you’re ready to reshape your messaging, build a powerful expert identity, and stand out with confidence, let’s connect! Head over to https://www.becauseshe-can.co.uk/ or drop me a message on Instagram to explore how we can work together to make your voice heard.

Don’t wait for permission to show up as the expert you already are – it’s your time to shine.