Work That's Worth It

S1E5: From Dream to Sephora: Building a Purpose-Driven Beauty Brand

Georgi Enthoven Episode 5

Meet Jenn Harper, founder of Cheekbone Beauty, whose entrepreneurial journey is redefining success in the cosmetics industry through the lens of her Indigenous heritage. As one of North America's first Indigenous-owned beauty companies, Cheekbone Beauty isn't just creating space for representation – it's paving the way for Indigenous youth to see themselves in C-suites and boardrooms. 

**Ready to love your Mondays? Buy 'Work That's Worth It' now - Amazon, B&N, Bookshop.org. OR, need more convincing? Get the first chapters FREE here.**

Guided by her ancestors' wisdom and the Seventh Generation Principle, Jenn makes every business decision by considering its impact seven generations into the future. From wrestling with Western business values to becoming B Corp certified, from funding scholarships to creating genuine representation in beauty, Jenn's story shows how business can be a powerful force for cultural preservation and generational change. 

Listen in as she shares her imperfect but purposeful journey, proving that when we stay true to our roots while blazing new trails, we create ripples of change that extend far beyond the bottom line.


Key Points From This Episode:

  • Founder and CEO Jenn Harper describes the mission of her company, Cheekbone Beauty.
  • How Jenn’s personal experiences helped her to identify the gap in the market for her brand. 
  • Unpacking the Seventh Generation Principle and how it applies to her work. 
  • How she approaches doing business in spaces that prioritize Western values.  
  • Imperfect journeys, no perfect answers, and striving always to make the right choices. 
  • Understanding B Corp and why it was important for Jenn to get Cheekbone certified.
  • The accidental entrepreneur: Jenn’s journey to becoming a founder.  
  • How the skills she developed before starting a business help her now as an entrepreneur. 
  • The hard lessons she’s learned as a founder and the hidden truths that have been revealed.
  • Why Jenn believes that her work is worth all the trials and tribulations it comes with.
  • How to connect with Jenn and Cheekbone Beauty, and highlights from today’s episode. 


Relevant Links Mentioned:

Jenn Harper on Instagram

Cheekbone Beauty 

B Corp