Work That's Worth It
You are rich in hours—around 90,000 of them! For many of you, repeating the professional paths of your parents is not appealing. Particularly because their career choices often lacked purpose and put our planet in danger. Or they devoted their lives to a great cause, but money was scarce. You are craving a broader definition of “success” and need inspiration and role models to show you a different way. That much is clear.
Thankfully many young professionals like you want careers that provide income along with impact. More importantly, you are looking for work worth your valuable time, allowing you to be part of something bigger. However, finding real examples across various industries to achieve this balance is challenging. Fortunately, the Work That’s Worth It podcast connects those dots for you.
Each episode features an inspiring ‘Disruptor for Good’ who has transformed their career hours into a powerful force for positive change. Join host Georgi Enthoven for casual, insightful interviews featuring extraordinary role models from around the globe. The hand-picked guests demonstrate how they aligned their ambitious contributions to the world with matching compensation. They will show you that it is possible to combine a worthwhile contribution with meaningful compensation by investing in yourself and making intentional choices.
Whether you're a recent graduate or an ambitious young professional eager to make a difference, Work That’s Worth It offers a roadmap to turn your career into a vehicle for personal growth and a positive impact. Don’t wait for your ‘second act’ in your career. Tune in now to unlock your potential and start creating the change you wish to see in the world from the get-go.
Work That's Worth It
S1E11: Beyond DEI - The Data Behind Women's Corporate Influence
In a time when DEI initiatives face growing scrutiny, Amy Willard-Cross offers a fresh perspective on advancing women's interests in the corporate world - through the power of data and consumer choice.
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As founder of Gender Fair, she's pioneering a unique approach that rates companies on their treatment of women, enabling consumers to vote with their dollars. What's surprising? Her most powerful allies aren't who you'd expect. This episode challenges conventional wisdom about corporate change, revealing how economic influence might succeed where traditional advocacy has struggled. Whether you're a business leader, consumer, or change-maker, Amy's insights about taking power (rather than waiting for it to be given) will transform how you think about creating lasting impact.
Key points:
- Gender Fair rates companies on their treatment of women, allowing consumers to make informed choices about where to spend their money.
- The idea originated from discovering that women candidates received no major industry funding in 2008 elections.
- Amy chose to create a public benefit corporation instead of a nonprofit to avoid competing for limited donation dollars.
- Men in power positions have become the strongest champions of Gender Fair's work, while executive women often hesitate to advocate for women's issues.
- The word "fair" faces less resistance than DEI terminology in today's political climate.
- Companies can be certified as Gender Fair, which particularly benefits smaller businesses wanting to demonstrate their commitment to women's advancement.
- Gender Fair measures five categories based on UN Women Empowerment Principles, including leadership, equal pay, and parental leave.
- The organization is expanding to partner with similar initiatives like the Black Dollar Index to increase collective impact.
- Amy's husband's advice that "power is taken, not given" shaped her strategy of leveraging women's economic power.
- Data alone isn't enough - change requires a combination of data, action, and storytelling to be effective.
Resources:
Open Secrets - mentioned in context of political funding data
Black Dollar Index - run by Kelly Rozelle