Work That's Worth It

S1E20: Rooted in Purpose: How a 50-Year Garden-to-Beauty Brand Cultivates Workplace Dignity

Georgi Enthoven

In this moving conversation, Martina Halloran reveals how leading Dr. Hauschka USA transcends typical corporate leadership.

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From her childhood on the free lunch program to becoming CEO of a pioneering natural skincare brand, Martina shares how authentic leadership can create workplaces where people actually want to show up on Monday mornings. 

Martina explains how a foundation-owned company with "no shareholders, just stewards" operates differently—prioritizing sustainability, employee wellbeing, and social impact without sacrificing business success.

Martina's emotional reflection on creating opportunities for others who "don't fit" the traditional beauty industry mold demonstrates that the humans behind truly good products are often as inspiring as what they create.

This conversation will make you reconsider what work can be when aligned with deep personal values and genuine purpose—where every employee deserves a window overlooking nature and the dignity to breathe.