Work That's Worth It

S1E31: Fashion Sustainability Is an Oxymoron (But She's Fighting for It Anyway)

Georgi Enthoven

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0:00 | 35:55

What if everything you've been told about sustainable fashion is actually impossible? Dr. Christina Dean, who's been fighting this battle for 20 years, doesn't sugarcoat the truth: fashion and sustainability are fundamentally at odds, yet she's built two organizations dedicated to proving change is possible.  

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In this raw conversation, Christina shares the brutal financial reality of building a social enterprise (spoiler: she couldn't pay her kids' school fees from this work), why she thinks starting your own nonprofit is usually a mistake. Plus, her strategy for real change: getting into the boardrooms of the 20 fashion giants that control 97% of the industry.  

 If you've ever wondered whether sustainable fashion is just marketing hype or want to understand what it really takes to create systemic change in a $2 trillion industry, this episode will give you the unvarnished truth from someone who's been in the trenches for two decades. 

 

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