Work That's Worth It

S1E31: Fashion Sustainability Is an Oxymoron (But She's Fighting for It Anyway)

Georgi Enthoven

What if everything you've been told about sustainable fashion is actually impossible? Dr. Christina Dean, who's been fighting this battle for 20 years, doesn't sugarcoat the truth: fashion and sustainability are fundamentally at odds, yet she's built two organizations dedicated to proving change is possible.  

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In this raw conversation, Christina shares the brutal financial reality of building a social enterprise (spoiler: she couldn't pay her kids' school fees from this work), why she thinks starting your own nonprofit is usually a mistake. Plus, her strategy for real change: getting into the boardrooms of the 20 fashion giants that control 97% of the industry.  

 If you've ever wondered whether sustainable fashion is just marketing hype or want to understand what it really takes to create systemic change in a $2 trillion industry, this episode will give you the unvarnished truth from someone who's been in the trenches for two decades. 

 

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Website: www.georgienthoven.com 

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