Work That's Worth It
You are rich in hours—around 90,000 of them! For many of you, repeating the professional paths of your parents is not appealing. Particularly because their career choices often lacked purpose and put our planet in danger. Or they devoted their lives to a great cause, but money was scarce. You are craving a broader definition of “success” and need inspiration and role models to show you a different way. That much is clear.
Thankfully many young professionals like you want careers that provide income along with impact. More importantly, you are looking for work worth your valuable time, allowing you to be part of something bigger. However, finding real examples across various industries to achieve this balance is challenging. Fortunately, the Work That’s Worth It podcast connects those dots for you.
Each episode features an inspiring ‘Disruptor for Good’ who has transformed their career hours into a powerful force for positive change. Join host Georgi Enthoven for casual, insightful interviews featuring extraordinary role models from around the globe. The hand-picked guests demonstrate how they aligned their ambitious contributions to the world with matching compensation. They will show you that it is possible to combine a worthwhile contribution with meaningful compensation by investing in yourself and making intentional choices.
Whether you're a recent graduate or an ambitious young professional eager to make a difference, Work That’s Worth It offers a roadmap to turn your career into a vehicle for personal growth and a positive impact. Don’t wait for your ‘second act’ in your career. Tune in now to unlock your potential and start creating the change you wish to see in the world from the get-go.
Work That's Worth It
S1E37: The Innovation Tax: Why Doing Housing Differently is Hard but Worth It
Annie Koo, COO of Catalyst, shares her unconventional journey from architecture school to housing innovator, driven by a pivotal moment when she chose to design a museum for homeless residents instead of following her assignment.
**Ready to love your Mondays? Buy Georgi Enthoven's book 'Work That's Worth It' now - Amazon, B&N, Bookshop.org. OR, need more convincing? Get the first chapters FREE here.**
After gaining confidence and learning "the language" of business through institutions like McKinsey and Columbia Business School, she discovered her calling in affordable housing finance and operations.
Now a COO at Catalyst, Annie leads market conversions that transform institutional multifamily properties into affordable housing using innovative capital structures, while exploring new models for renter wealth building.
She candidly discusses the "innovation tax" of doing something new in a traditional industry - the exciting but challenging reality of building systems from scratch without a playbook.
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Website: www.georgienthoven.com
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