GTM Confessions
Welcome to GTM Confessions. The show where we share what it takes to be a go-to-market (GTM) professional today…because it’s freaking hard and it’s far from the glamorous picture that social media often paints.
Each week, we’ll have a go-to-market professional on the show to share real examples of what’s worked and what’s failed spectacularly…the extreme highs of this career, the lowest of lows, and everything in between. Think of it as your weekly go-to-market therapy session…where you realize you’re not alone in trying to figure it all out.
GTM Confessions
Creativity Is Key: Breaking Free from Marketing Norms
When did B2B marketing get so boring? It seems like every company is using the same old tactics with the same messaging structure making it impossible for anyone to stand out. In fact, creativity and marketing and sales tactics are often frowned upon by some companies. Every go-to-market professional seems to have a story about when they were told to not use a specific word, change or take down their LinkedIn post, or asked why they thought it was a good idea to use humor in their outreach.
That’s why we’re talking with Ryan O’Hara, founder and CEO at Pitchfire, who has been breaking the marketing norms with his creative social media strategy and marketing tactics. He was the first BDR at Dyn and helped build their client lists to the thousands while doing sales training there from 3-100+ reps. They were acquired by Oracle in 2016 for north of $600m. He loves startups and has a soft spot in his heart for them. After Dyn, Ryan was the first business hire at LeadIQ, where he led go-to-market, scaling the company from 4-8 figures in revenue.
In this episode, Stephanie and Ryan talk about the lack of creativity in B2B marketing, why people need to stand out more on social media, the major challenges in prospecting, and so much more.