Beyond the Bottom Line
Beyond the Bottom Line is a podcast for founders and business owners who want practical insight they can actually use as they grow.
Hosted by Miguel Alexander Centeno, founder and CEO of Centurion Firm, the show features in-depth conversations with industry experts, clients, and business owners about how they think through tax, cash flow, operations, and the decisions that come with running a real business.
We focus on how things really work when you’re scaling, what challenges tend to come up, and how other founders, experts, and operators have dealt with them.
If you’re building or growing a business (often somewhere between $500K and $25M+ in revenue), this show is designed to help you make smarter financial and operational decisions and keep more of what you earn.
Beyond the Bottom Line
Minisode: Why Fit Matters in Sales
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In this episode of Under the Hood, Miguel and Ashton talk about how their approach to sales has evolved. From chasing every opportunity to slowing down and figuring out if it’s actually the right fit, they get into how they open calls, why rapport matters, and what happens when sales and onboarding stay connected. It’s a candid look at how they think about selling today and why sometimes the best decision is walking away.