Driving the Business of Science

Driving the Business of Science is the podcast for clinical operations, IT, and business managers in the pharma, biotech, and medical device world.

Bringing new products to market takes more than just great science. From R&D and clinical to regulatory and approval life science leaders require fit-for-purpose technology, processes, and partners at step.

In the Driving the Business of Science podcast leaders from across the life science industry share real-world experiences and practical insights that will impact your business.

Join host Keith Parent, serial life science CEO, as business leaders share experiences and insights on emerging challenges in the life science market.

Guest

Mitchell Bayer

Mitch has over 24 years of experience in clinical trial technology, beginning at Medidata Solutions as its 12th employee (2002–2016). In 2005, he led commercialization of ASPire to Win, the industry’s first enablement-based partner program between a CRO and a clinical technology provider, contracting 12 of the first 16 partners prior to Medidata’s 2009 IPO. He later led global Field Enablement.

Since then, Mitch has commercialized partner models for three additional solution providers (2019, 2021, 2022). He is the founder of Arlen Consulting Group (ACG), which helps CROs and technology companies build strategic partnerships, enhance differentiation, and drive stronger sponsor relationships through improved go-to-market strategies and execution.

https://www.linkedin.com/in/mitchellbayer/

Guest appearance on:

How Technology Partner Programs Drive CRO Competitive Advantage—and Patient Impact