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Driving the Business of Science
Driving the Business of Science is the podcast for clinical operations, IT, and business managers in the pharma, biotech, and medical device world.
Bringing new products to market takes more than just great science. From R&D and clinical to regulatory and approval life science leaders require fit-for-purpose technology, processes, and partners at step.
In the Driving the Business of Science podcast leaders from across the life science industry share real-world experiences and practical insights that will impact your business.
Join host Keith Parent, serial life science CEO, as business leaders share experiences and insights on emerging challenges in the life science market.
Driving the Business of Science
Engaging with Key Opinion Leaders (KOLs)
In this episode of the Driving the Business of Science podcast, Keith Parent, CEO of Court Square Group, speaks with Arielle Smith, President of Life Sciences at Event Cadence about their event technology platform which supports medical conferences and Key Opinion Leader (KOL) engagement. They discuss the importance of in-person interactions and the evolving landscape of HCP (Healthcare Provider) engagement. Event Cadence's Ensemble software facilitates omni-channel engagement, adapting to different company needs, from small startups to large pharma companies. The conversation emphasizes the value of personal connections and the future potential of KOLs reaching out to pharma companies.
