Beyond Compliance: Building Brands in Regulated Markets

In this episode of the Driving the Business of Science podcast, host Keith Parent, CEO of Court Square Group, and Roy Strunin, Director of Marketing at BrandUp Strategy, discuss the intersection of business, science, and marketing in the pharmaceutical, biotech, and medical device industries. Keith highlights the collaboration between Court Square Group, a managed service firm specializing in IT infrastructure for life science organizations, and BrandUp Strategy, a full-service marketing agency supporting life science service providers. Roy shares his background in life science marketing and the founding of BrandUp Strategy. Together, they explore the differences between technology companies and life science firms, emphasizing the critical role of regulatory compliance. The conversation also examines how thought leadership and digital marketing work together to build awareness, establish credibility, and spark meaningful conversations that drive growth in life science organizations.

Driving the Business of Science is the podcast for clinical operations, IT, and business managers in the pharma, biotech, and medical device world.

Bringing new products to market takes more than just great science. From R&D and clinical to regulatory and approval life science leaders require fit-for-purpose technology, processes, and partners at step.

In the Driving the Business of Science podcast leaders from across the life science industry share real-world experiences and practical insights that will impact your business.

Join host Keith Parent, serial life science CEO, as business leaders share experiences and insights on emerging challenges in the life science market.