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OutWork'em Podcast
Welcome to the Outwork'em Podcast by OutWork'em Digital!
Join hosts Ryan Kearney and Jana Kearney of OutWork'em Digital, as they interview top leaders in the home service industry. This podcast offers in-depth conversations with successful entrepreneurs and industry experts to help you elevate your marketing, sales, and business strategies.
Whether you're in HVAC, roofing, plumbing, mold remediation, or any other home service field, the Outwork'em Podcast provides actionable insights and real-world advice to help you outwork the competition and grow your business. Hear from founders and innovators who share their experiences, marketing tactics, and how they've achieved lasting success in their markets.
Subscribe now and stay updated on the latest episodes to learn how to take your home service business to the next level.
🔗 Learn more about OutWork'em Digital at Outworkemdigital.com
OutWork'em Podcast
Coffee Shop Connect to Client Success Tyler Smerz on Instagram Marketing That Actually Works Ep.19
Episode 19 of the Outwork'em Podcast, host Ryan Kearney sits down with Tyler Smerz, founder of Pluto Social Media, for an inspiring conversation that started over coffee at Press Coffee in Phoenix. Tyler shares how he helps local service businesses scale and get customers through Instagram using his proven Social Scaling System.
This episode is packed with real results: Tyler's system helped Ryan's mom's meal prep business generate leads within 2 weeks and close 2-3 clients within 3 weeks. Plus, hear how a tree service client got his first lead within just 4 days of implementing Tyler's strategies!
In this episode, you'll learn:
- Tyler's journey from struggling salesman to successful social media strategist
- The "Social Scaling System" that gets results fast for local businesses
Why people buy from people they know, like, and trust
- The 3 critical DM strategies that convert followers into customers
How to avoid Instagram's rules while building your brand
- Why traditional marketing methods are losing effectiveness
- The mindset shift needed to scale your local service business
Key Takeaways:
- People are addicted to their phones, not billboards - market where the attention is
- Build parasocial relationships through consistent video content
- Always thank new followers and spend 10 seconds researching their profile
- Say less than the other person in DMs - match their energy
- Focus on building trust before asking for the sale
Follow Tyler and Send him a DM: https://www.instagram.com/tyler.smerz/
