OutWork'em Podcast
Welcome to the Outwork'em Podcast by OutWorkem Digital!
Join hosts Ryan Kearney and Jana Kearney, Co-Founders of OutWork'em Digital, as they interview top leaders in the home service industry. This podcast offers in-depth conversations with successful entrepreneurs and industry experts to help you elevate your marketing, sales, and business strategies.
Whether you're in HVAC, roofing, plumbing, mold remediation, or any other home service field, the Outwork'em Podcast provides actionable insights and real-world advice to help you outwork the competition and grow your business. Hear from founders and innovators who share their experiences, marketing tactics, and how they've achieved lasting success in their markets.
Subscribe now and stay updated on the latest episodes to learn how to take your home service business to the next level.
🔗 Learn more about OutWork'em Digital: https://outworkemdigital.com/
OutWork'em Podcast
Season 2, Episode 2: From Awesome to Elite | Outworkem Podcast
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Jana and Ryan Kearney kick off Season 2 with a behind-the-scenes look at what's been happening with Outworkem Digital over the past year. From business partnership transitions to hiring lessons learned, they get real about the growth, the challenges, and the wins that have shaped their agency.
Ryan shares how a simple 6:30am car wash encounter turned into a podcast guest, which then turned into an actual customer for that guest. Jana opens up about the "flop" of her social media education program and what she learned about self-motivation and skin in the game. They also dive into the changing digital landscape, including how AI and short-form video are reshaping how people find service providers. Ryan even shares the story of getting their first lead through ChatGPT for one of their HVAC clients in Phoenix.
Key Topics Covered
- The story behind how the podcast has generated real business for guests
- Business partnership transitions and what they learned from it
- Hiring and firing lessons from the past year
- What Outworkem Digital actually does: web design, Google Business Profile management, text and email marketing, paid ads, SEO, lead generation, and conversion optimization
- The "Freedom Within Framework" approach to marketing
- Why the done-with-you social media program didn't scale as expected
- The power of video content for local service businesses
- How AI is changing search: ChatGPT leads and Google's AI Mode
- SEO as "Search Everywhere Optimization"
- Why video content is no longer optional
Notable Quotes
On working with great people: "We want to provide a livelihood for people who want to do more good in the world, who want to be an example of living a good life, good family values, taking care of their loved ones and taking care of the community."
On hiring standards: "If I identify someone as a liability, it's an immediate no for me. And I wish them the best. Learn how to not be such a liability. Maybe come back later."
On client wins: "I get more of a rush from achieving those results for our clients than I do for even us."
On video content: "If you're not creating video content, you are significantly missing out on opportunity. Putting out video content is the price of admission to even getting into the game in this day and age."
Connect
Outworkem Digital
Marketing services for home service businesses and contractors. Ryan and Jana specialize in lead generation and conversion optimization for blue-collar professionals who want to be the best known in their service area.
🔗 outworkemdigital.com
Get in Touch
Text (833) 695-1214 to connect, ask about working together, or if you'd like to be a guest on the podcast.
Subscribe to the Outworkem Podcast for real conversations about business, marketing, and doing meaningful work.
Know someone who should be on the show? Text us their info at (833) 695-1214.
