OutWork'em Podcast
Welcome to the Outwork'em Podcast by OutWorkem Digital!
Join hosts Ryan Kearney and Jana Kearney, Co-Founders of OutWork'em Digital, as they interview top leaders in the home service industry. This podcast offers in-depth conversations with successful entrepreneurs and industry experts to help you elevate your marketing, sales, and business strategies.
Whether you're in HVAC, roofing, plumbing, mold remediation, or any other home service field, the Outwork'em Podcast provides actionable insights and real-world advice to help you outwork the competition and grow your business. Hear from founders and innovators who share their experiences, marketing tactics, and how they've achieved lasting success in their markets.
Subscribe now and stay updated on the latest episodes to learn how to take your home service business to the next level.
🔗 Learn more about OutWork'em Digital: https://outworkemdigital.com/
OutWork'em Podcast
The Print Strategy Home Service Businesses Are Missing with Brad Trevethan
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In this episode, Ryan sits down with Brad Trevethan, founder of Coyote Color, a full-service sticker and decal shop based in Queen Creek, Arizona. Brad spent 19 years running a wholesale commercial print operation before selling the business and building Coyote Color from the ground up on a piece of desert property outside Phoenix. Now 18 months in, he's serving home service businesses across the country with service tags, decals, yard signs, and custom print products.
The conversation covers a lot of ground for any contractor looking to get more mileage out of their physical marketing.
What you'll hear in this episode:
- Why service tags are one of the most overlooked repeat customer tools in the home service industry
- QR codes on service tags, what works, what doesn't, and why pairing one with a phone number and website still matters
- The yard sign color test that generated 80% of Coyote Color's early business (the answer might surprise you)
- Guerrilla marketing tactics making a comeback for contractors who want leads without relying entirely on digital
- How to track print marketing ROI and when to trust the data over your gut
- Ryan's take on treating your Google Business Profile like an active social media account
- Whether Yelp is worth the effort for home service contractors
- Brad's best piece of business advice, and why slowing your growth in the early years helped him survive the Great Recession
Connect with Brad Trevethan and Coyote Color: Website: https://coyotecolor.com Instagram: https://www.instagram.com/coyotecolorco
Want to grow your home service business with marketing that actually tracks? Learn more about Outwork'em Digital: https://outworkemdigital.com/podcast/
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