Tip of the Iceberg Podcast
Welcome to Tip of the Iceberg, where we break down the home services industry in a way that’s real, practical, and a little bit unexpected. Whether you're a homeowner looking for straightforward advice, a business owner trying to level up, or a leader looking for ways to better your team, we’ve got you covered.
We’re sharing tips, stories, and lessons learned from the trenches—some customer-facing, some B2B, and a whole lot of leadership insights. It’s not just about what you see on the surface; it’s about digging deeper to get to what really matters. Because in this business, the real value is always just below the surface.
Tip of the Iceberg Podcast
Mastering Marketing: Building Lasting Customer Relationships
In this episode of the Tip of the Iceberg Podcast, we sit down with marketing expert Dean Jackson, founder of GoGoAgent and co-host of the I Love Marketing podcast. Dean shares his extensive knowledge on lead generation, customer relationships, and the importance of the "Before, During, and After" marketing framework.
Join us as we explore:
-Dean's journey from real estate to marketing guru
-The significance of nurturing lifetime relationships with customers
-How to effectively utilize direct response marketing
-The psychology behind referrals and customer loyalty
-Strategies for small businesses to compete in a digital landscape
Whether you're a seasoned marketer or just starting out, Dean's insights will inspire you to rethink your approach to customer engagement and business growth. Don't miss this opportunity to learn from one of the industry's best!