Summer Series 04 - Brand Level Up with Tori Stauffer

Lifestyle and Lenses is loading with special guest Tori Stauffer. A St. Augustine-based branding photographer turned hybrid “photo + video + social strategist” for female founders. Tori helps women present their highest‑self, aligned with their business goals and brand strategy. You can find Tori at https://toristauffer.com or on Instagram @toristaufferphotography.

🎯 Key Topics Discussed

1. Transforming Client Experience

• Multi-channel prep (questionnaires, brand consultations, flow guides)
• Hair & makeup included by default for elevated results
• Focus on dream-client visuals—not just aesthetic images

2. Swift & Seamless Workflow with AI

• Evoto for retouching (removes glare, smoothes skin, cleans frizz)
• Imagen for high-speed batch edits using presets
• Tori now delivers fully-edited galleries in under 90 minutes

3. Marketing‑First Visual Strategy

• Images tailored for usage (e.g. IG grid vs. Stories vs. website)
• Balanced mix of polished content and candid iPhone shots
• Ensures longevity via Pinterest & strategic repurposing

📌 Takeaways

• Embrace AI tools to free creative energy and speed up delivery
• Think beyond aesthetics—visuals are tools to attract & convert clients
• A high-end brand experience starts before the shoot (prep, team, vibe)
• AI and automation don’t diminish your style; they amplify it

🍹 Top 3 Favorites

Lauren’s Picks:

1. Spicy mezcal margarita with a tahini rim—it packs a kick!
2. Beach waver tool for taming frizzy, southern-humidity hair
3. Trader Joe’s flowers & snacks, especially seasonal bunches and cranberry “Dunkers” cookies

Tori’s Picks:

1. Rest—she recently took a full week off and put up an away message
2. Laneige lip mask/stick—self-care staple
3. Kombucha as a mocktail substitute—a ceremonial nightly indulgence that supports her alcohol‑free year