J Li
J Li helps teams who are launching new businesses/offerings find the right solution that customers will change habits to adopt. Her Prototype Thinking Sprint saves teams 6-12 months of runway / time-to-market compared to agile or lean startup, by optimizing experiments to solve the questions that matter most.
She's a user testing nerd with a background in math and software, but her passion is designing optimal qualitative experiments that can be executed by anyone, especially product and business teams, without design or development training.
Her company, Prototype Thinking Labs, runs sprints, workshops, and training for organizations that are trying to build something new and make people's lives better.
She's helped build 50+ products/services and trained thousands of companies across 30+ countries. Past clients include Asana, Fitbit, Google, Lego, Autodesk, Capital One, Kaiser Permanente, Lululemon, L'Oreal, Unicef, Stanford, and UC Berkeley.