#16 - Chris Rupp: Navigating Global MedTech Marketing

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Hosted by Giovanni Lauricella, in this episode we interview Chris Rupp, VP of Global Marketing at NAMSA. Chris shares his story of navigating from Chemistry to Marketing for a CRO. Giovanni and Chris explore business development, networking and partnerships, when to make your first marketing hire, Antarctica, South Africa, and more.

You can learn more about NAMSA and their CRO services at www.namsa.com

This episode is sponsored by Zapyrus, a business development and business intelligence software company based out of Toronto, Canada. To learn more about Zapyrus and the services they offer visit welcome.zapyrus.com

Chapters

• 0:00 Intro
• 1:33 Swimming
• 17:08 Polar Plunge Networking
• 19:46 Who is Chris Rupp?
• 29:23 South Africa
• 35:37 Working with a Spouse in MedTech
• 37:59 Antarctica
• 48:46 Chemistry to MedTech Marketing
• 59:21 MedTech MVP and Flyover States
• 1:14:09 Minnesota
• 1:29:10 NAMSA
• 1:46:10 Networking and Partnerships as a Service Provider
• 1:51:37 Marketing in MedTech
• 2:06:01 Marketing on the Product Side
• 2:10:41 Making Your First Marketing Hire
• 2:14:00 Upstream vs Downstream Marketing
• 2:20:48 When Should Startups Hire a Marketer?
• 2:23:55 Internalizing vs Outsourcing Marketing
• 2:26:14 Importance of a Website
• 2:29:46 Business Development for MedTech Service Providers