#22 - Kavita Bouknight - The Atomic Accelerator

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Hosted by Giovanni Lauricella, in this episode we interview Kavita Bouknight, CEO of Match Health. Kavita shares her journey of transitioning from a consultant to starting her own MedTech marketing firm. Giovanni and Kavita discuss reimbursement and healthcare economics, how MedTech startups interview marketing agencies, the value of an MBA, community building, combining legal and marketing services, and more.

To learn more about Match Health and their marketing services visit www.matchhealth.com

This episode is sponsored by Goodwin, a lifecycle legal firm with a specialized MedTech practice. To learn more about Goodwin's MedTech practice, visit www.goodwinlaw.com/en/people/g/gomez-martin or by emailing Martin Gomez directly at mgomez@goodwinlaw.com

Chapters

• 0:00 Intro
• 1:31 The Lost Art of Breaking Bread
• 23:22 Building Community and Creating Traditions
• 32:49 The Joy of Hosting and Playing
• 44:28 Who is Kavita Bouknight?
• 56:40 Being a Mom of Twins
• 1:05:57 From Consulting to MedTech Marketing
• 1:19:32 The Value of an MBA
• 1:25:54 Reimbursement and Healthcare Economics
• 1:47:24 How MedTech Startups Interview Marketing Agencies
• 1:53:44 The Atomic Accelerator
• 2:10:59 Combining Legal and Marketing Services
• 2:17:32 Spark Program and Patient Engagement
• 2:32:56 The Future of MedTech Marketing