Ep 2: How to Buy a Business (Instead of Starting One) with Kristiana Laugen Artwork

Good Shift

Good Shift is about navigating career transitions with clarity, confidence, and purpose.

Whether you're making a bold move, starting something of your own, or just looking for more fulfillment in your work, this podcast explores the mindset shifts, practical strategies, and real stories that can help you take the next step.

Through conversations with relatable people who’ve redefined success on their own terms, we break down the doubts, challenges, and wins that come with making a shift - big or small.

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Good Shift

Ep 2: How to Buy a Business (Instead of Starting One) with Kristiana Laugen

February 26, 2025 • Freya Gordon • Episode 2

Ever thought about leaving your job and starting your own business, but felt overwhelmed by the idea of building something from scratch? What if there was a different approach to being an entrepreneur?

In this episode of Good Shift, I sit down with my friend Kristiana Laugen, a powerhouse entrepreneur who took an unconventional route to business ownership. Buying an existing business instead of starting one from the ground up.

Kristiana breaks down:

✅ How she transitioned from the corporate world to entrepreneurship

✅ What "boring businesses" are - and why they can be gold mines

✅ How to find and buy a profitable business (even without prior experience)

✅ The mindset shifts needed to take the leap - and stay committed

✅ The biggest challenges of running a business after acquisition

If you’ve ever wondered how to be your own boss without reinventing the wheel, this episode is packed with real, actionable insights on finding, financing, and running a business that works for you.

Recommendations from Kristiana:

https://www.searchers.com/
Codie Sanchez - https://codiesanchez.com/
Die with Zero: Getting All You Can from Your Money and Your Life - Book by Bill Perkins
Buy Then Build - Book by Walker Deibel
Mindset: The New Psychology of Success - Book by Carol Dweck

👉 Connect with Kristiana https://www.linkedin.com/in/kristiana-laugen-4b116047/

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