Good Shift

They Quit Their Corporate Jobs to Build the Viral Hot Girl Pickles

Freya Gordon Episode 20

With Leah Marcus and Yasaman Bakhtiar, founders of Good Girl Snacks

This is a masterclass in how to start a business and build momentum fast.

In this episode of Good Shift, I’m joined by Leah Marcus and Yasaman Bakhtiar, best friends and co-founders of Good Girl Snacks, the brand behind the viral Hot Girl Pickles.

Just a few years ago, they were working corporate jobs with zero business experience. Just 3 years later, their pickles have built a cult following online and landed on shelves at Whole Foods, Erewhon, Bristol Farms, GoPuff, and Nordstrom.

In this conversation, Leah and Yasaman share the real story behind the leap: from spotting a TikTok trend, to building in public, to trusting their gut before they felt ready and they share how you can do the same.