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Good Shift
Good Shift is about navigating career transitions with clarity, confidence, and purpose.
Whether you're making a bold move, starting something of your own, or just looking for more fulfillment in your work, this podcast explores the mindset shifts, practical strategies, and real stories that can help you take the next step.
Through conversations with relatable people who’ve redefined success on their own terms, we break down the doubts, challenges, and wins that come with making a shift - big or small.
Good Shift
Building a Business Alongside a Full-Time Job (with Amelia Jory of Dulese)
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
Your playbook to becoming a side-hustle founder — and building real momentum without having to quit your day job.
Amelia Jory is a high performer in corporate (having held roles as a Senior Brand Manager at NZ’s most successful companies) and the founder of Dulesé — a NZ personal care brand disrupting the category with all-natural, high-performing products and refillable, eco-friendly packaging.
We cover:
- How to know if building alongside corporate is the right path for you
- The early signals that something “more” is calling you
- The trade-offs of side-hustle growth (and what it really costs)
- How Amelia finds time, sets boundaries, and avoids burnout
- The systems that keep Dulesé moving forward week to week
- Money, risk, and what traction looked like early on
- What it would take for Amelia to go all-in — and how she thinks about that decision