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Good Shift
Good Shift is about navigating career transitions with clarity, confidence, and purpose.
Whether you're making a bold move, starting something of your own, or just looking for more fulfillment in your work, this podcast explores the mindset shifts, practical strategies, and real stories that can help you take the next step.
Through conversations with relatable people who’ve redefined success on their own terms, we break down the doubts, challenges, and wins that come with making a shift - big or small.
Good Shift
From Corporate to a High-Growth Cottage Cheese Startup — with Joe Rotondo
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
Joe Rotondo (founder of SmearCase) left a corporate job to create frozen cottage cheese (Froco). Stay with me, Joe moves with intention and has a huge amount of wisdom to share for career shifters or early-stage founders. Joe has shifted from exercise science to sustainable denim to bagels to corporate and now to disrupting the ice cream aisle.
This one's about betting on yourself, knowing when to quit versus persevere, and building a business around your life instead of the other way round.
Key quotes
"Your past career isn't a life sentence, it's just market research for your future."
"You don't build confidence by shouting affirmations in the mirror. You build confidence by having receipts of things that you've done."
"The safest bet you can make is on yourself."
📚 Books mentioned
- Atomic Habits — James Clear
- Awaken the Giant Within — Tony Robbins
- Extreme Ownership — Jocko Willink
- Alex Hormozi (referenced for the "confidence = receipts" idea)