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Good Shift
Good Shift is about navigating career transitions with clarity, confidence, and purpose.
Whether you're making a bold move, starting something of your own, or just looking for more fulfillment in your work, this podcast explores the mindset shifts, practical strategies, and real stories that can help you take the next step.
Through conversations with relatable people who’ve redefined success on their own terms, we break down the doubts, challenges, and wins that come with making a shift - big or small.
Good Shift
Permission to Build the Product You Wish Existed — Kendall Kransdorf
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I sat down with Kendall Kransdorf, founder of Cotto (a whipped cottage cheese dip), who left a fast-track job at Boston Consulting Group, then left a startup role too, to build the whipped cottage cheese brand she wished she could buy off the shelf. No outside backing, retail experience or founder expertise, just a recipe from her own kitchen and the nerve to hand it to strangers in a park.
In this episode, you'll learn:
- How Kendall knew it was time to leave a stable career — twice
- How she validated her product with strangers before she had a real brand
- The anonymous feedback method she used to get honest answers out of friends and family
- How she landed her first retailer with zero prior retail history
- Her tips on how to get into and stay in retailers
- What she had to let go of as a self-described perfectionist to actually ship the product
- What she'd tell anyone with an idea sitting in their kitchen right now
This one's permission to stop waiting for the "right" moment, and start with what you've already got.