Full Send CFO
Full Send CFO delivers fast, no-fluff financial tips and insights for small business owners, founders, and key decision-makers, helping you make smarter money moves at every stage—from incorporation to scaling past $10M+ in revenue.
Each episode cuts through the noise to tackle real-world financial and business challenges, from cash flow crunches to pricing strategies and profitability, all in a quick, digestible format designed for busy leaders.
While not every topic is strictly CFO-level, every insight supports the Office of the CFO, equipping you with the concepts, strategies, and tools to optimize financial health, drive growth, and avoid costly missteps.
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Full Send CFO
Profitable but Broke: The Working Capital Trap | Ep. 17
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Your business is profitable and you're still borrowing to make payroll — here's the math behind why. In this episode, Roman Villard, CPA breaks down the working capital trap: the reason growing, profitable companies run out of cash. Profit is an accrual verdict on whether a period's revenue beat its costs — it's completely blind to timing.
Cash flow lives in the gap between the two, and when you grow, that gap widens fast. You deliver the work and pay your team now; the customer pays you in 60 days. Do that again and again at scale and you're effectively lending your growth to your customers, interest-free, out of your own bank account. The faster you grow, the bigger the loan you're writing — and the P&L looks great the whole way down.
⏱️ Chapters
00:00 – Profitable but Broke: The Working Capital Trap
00:33 – What Profit Actually Measures
01:03 – The Cash Conversion Cycle
02:01 – The $100K Job That Drains Your Bank Account
03:13 – The Scissors: Profit Up, Cash Down
03:37 – Where the Cash Goes: Receivables
04:16 – Where the Cash Goes: Inventory
04:42 – Where the Cash Goes: Payables
05:34 – Why the "We're Profitable" Myth Sticks
06:14 – When the Credit Line Masks the Problem
06:29 – Scoreboard vs. Fuel Gauge
07:09 – Three Things to Hold Onto
08:07 – The Questions to Ask Your Own Books
08:51 – This Week: Pull One Chart
✅ Key Takeaways
- Profit is timing-blind — it matches earned revenue to incurred cost in a period, regardless of when cash actually moves.
- Growth multiplies the gap. A flat business self-finances; a growing one has to fund an ever-larger working capital position that profit alone rarely covers.
- Your funding need = cash conversion cycle (days between paying and getting paid) × growth rate. Almost nobody puts that number on a dashboard.
- Fix it on the receivables side, not payables — stretching vendors is borrowed time, not solved cash.
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Full Send | Accounting & Data
LinkedIn: Roman Villard, CPA
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