Maroon Bison Presents: The Southern Comfort Podcast
Hosted by veteran campaign operatives and HBCU alums Kevin Harris and Richard McDaniel, The Southern Comfort Podcast delivers unfiltered political analysis with a Southern perspective, drawing from over 40 years of combined experience shaping campaigns from City Hall to the White House. Each week, they break down complex policies, share insider stories, and explore the intersection of politics and culture, offering listeners a front-row seat to the strategies and wisdom that drive American politics.
Maroon Bison Presents: The Southern Comfort Podcast
Episode 21 | Yearning to Breathe Free: A Latina's Journey to Political Power (Part Two)
Rich and Kevin continue their conversation with Maria Andrade, diving deeper into immigration, coalition building, and representation in political consulting. From calling out lazy messaging in the Democratic Party to exposing the lack of diversity in press shops, this episode cuts through the noise. They unpack how misinformation harms communities, spotlight overlooked organizers, and end with laughs, marriage advice, and the politics of rainy-day ads.
📍 00:00 – Immigration Is Not Just a Brown Issue
Maria challenges the assumption that Latinos only care about immigration, urging campaigns to see voters as full people with full lives—not just single-issue checkboxes.
📍 03:01 – Branding, Messaging, and Media Power
Kevin and Maria critique the Democratic Party's tendency to rely on lazy, recycled talking points, especially when strategists don't reflect the communities they’re trying to reach.
📍 06:32 – Representation Beyond Optics
Maria shares her journey into consulting and the need for real leadership opportunities—not token hires—to shape meaningful strategy and change.
📍 13:19 – Protest Isn’t One Size Fits All
They explore what modern resistance looks like, from mass rallies to personal family sacrifices, and the emotional toll of always being “on” in activist spaces.
📍 18:31 – How Misinformation Fuels Division
Kevin lays out how misinformation widens the Black and Brown divide, and why reframing issues like immigration as economic concerns can strengthen coalitions.
📍 25:35 – Advice for the DNC Chair and First-Time Candidates
Maria urges new leaders to listen first and delegate often—and shares some wild stories from behind the scenes of campaign life.
🏆 Mamba Mentality Awards
🐍 Maria Andrade – For refusing to be a token, pushing for true leadership representation, and cutting through the noise with strategy and substance.
🐍 The Coalition Builders – For doing the work to bridge communities, correct lazy narratives, and fight disinformation with authenticity and truth.