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The Wellness Practice Playbook
Hosted by Alex Sidorenkov
If you run a med spa, men’s health clinic, or cash-pay wellness practice and you’re tired of guessing what’ll actually move the needle—this podcast is for you.
Each week, join Alex Sidorenkov, CEO of Wellness Clinic Marketing and MD PracticeFlow, as he shares real-world strategies that help anti-aging and wellness practices get more patients, retain them longer, and scale smarter.
After helping dozens of clinics grow through proven marketing, automation, and lead conversion systems, Alex breaks down what works—and what wastes time.
Expect no fluff. Just tactical insights on attracting high-quality patients, optimizing your operations, and building a cash-pay practice that runs like a business (not a burnout machine).
The Wellness Practice Playbook
GLP-1s, Compliance & Clinical Strategy: Expert Advice for 2026 Success with David Caddell
GLP-1s are driving explosive growth in cash-pay clinics - but they’re also creating serious legal exposure for the unprepared. In this episode, Alex Sidorenkov sits down with David Caddell, President of EC3Health, to unpack the compliance must-knows every clinic needs before promoting semaglutide or tirzepatide.
- What’s legal, what’s risky, and how to choose a compounding pharmacy
- How to structure your GLP-1 offering for long-term revenue
- Why HRT and peptide therapy should follow GLP-1s in the patient journey
If you’re selling semaglutide or tirzepatide or planning to - don’t miss this. It could protect your business and position you for long-term growth.
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This episode of The Wellness Practice Playbook is also available for streaming on our website, YouTube, Apple Podcast, and Spotify.