Building Better Product Data at MKM

Summary

In this episode of PIMCast, Ben Adams discusses the digital transformation journey of MKM Building Supplies with Craig McLaren and Adrian (Adi) Howell. They explore the challenges and successes of integrating product data and enhancing customer experience in the building supplies industry. The conversation highlights the importance of internal change, customer expectations, and the role of enriched product content in driving sales and improving user experience. Key lessons learned from their journey emphasise the need for collaboration, incremental improvements, and the significance of a supportive organisational culture.

Takeaways

• MKM Building Supplies is undergoing significant digital transformation.
• The building supplies industry is evolving with increased demand for digital experiences.
• Customer expectations are changing, with a mix of B2B and B2C sales.
• Internal change management is crucial for successful digital initiatives.
• Product data and content are vital for enhancing customer experience.
• Incremental improvements lead to better results over time.
• Engaging all departments from the start is essential for success.
• A supportive culture fosters innovation and learning from failures.
• Enriching product data across categories is necessary for effective filtering and search.
• The integration of a PIM system can greatly enhance product data management.

Chapters

00:00
Introduction to PIMCast and Guests

02:06
Digital Transformation in Building Supplies

07:56
Customer Expectations in the B2B Space

12:03
Navigating Internal Change

14:37
The Role of Product Data and Content

22:27
Key Lessons Learned from the Journey