Shift: A podcast about mobility
On Shift: A podcast about mobility, Automotive News tech and innovation team leader Pete Bigelow takes an optimistic yet skeptical eye at the new tech and business models planned for the auto industry. Shift is a production of Automotive News, the leading publication covering the auto industry. Check out our reporting online at autonews.com/shift and follow us on Twitter @Automotive_News.
Shift: A podcast about mobility
EY's George Lenyo: Consumers are willing to pay for software subscriptions
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Automotive News
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George Lenyo, EY’s Americas automotive leader, joins Automotive News tech and innovation reporter Molly Boigon on the “Shift” podcast at CES 2026 to talk about how artificial intelligence is turbocharging the simulations used to train autonomous vehicles.
He also explains how automakers can charge consumers for the right subscription services.