Shift: A podcast about mobility
On Shift: A podcast about mobility, Automotive News tech and innovation team leader Pete Bigelow takes an optimistic yet skeptical eye at the new tech and business models planned for the auto industry. Shift is a production of Automotive News, the leading publication covering the auto industry. Check out our reporting online at autonews.com/shift and follow us on Twitter @Automotive_News.
Shift: A podcast about mobility
Alex Oyler: Starting fresh is easier than merging old and new on SDVs
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Automotive News
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Alex Oyler, consulting director at SBD Automotive, joins Automotive News reporter Molly Boigon on the “Shift” podcast to talk about whether traditional automakers can keep up with the pure-play electric vehicle manufacturers on software-defined vehicles.
He also explains how some companies end up stagnant by marrying old and new in the same vehicle.