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Township Marketing Podcast (TMP)
Welcome to the Township Marketing Podcast by Rogerwilco! Each episode uncovers street culture, beloved local foods, unique brand connections and so much more in townships today. From the rise of the premium kasi shopper to the role of spaza shops, we explore what’s shaping this dynamic market. Featuring insights from experts, entrepreneurs and thought leaders, our podcast offers a perspective into township economies. Whether you're a brand marketer, business owner, or curious explorer, join us on this journey!
Township Marketing Podcast (TMP)
Inside the Township Economy: Trust, Price, and the Power of the Spaza Shop
In the first episode of the Township Marketing Podcast, we sit down with Brian Makwaiba (Vuleka) and Garth Fraser (Tiger Brands) to explore how brands engage township markets beyond the buzzwords.
Far from being static or location-bound, the township economy is a living, evolving space driven by its people, culture, and entrepreneurial energy.
Key takeaways :
- Township markets are not defined by geography, but by cultural and economic behaviour.
- Digitisation and traceability are unlocking trust in township supply chains.
- Store owners are becoming more professional, demanding partnerships over promotions.
- Social media influence is immediate and powerful — one viral moment can shift demand.
- Brands that don’t adapt to township dynamics risk being left behind.
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The Township Marketing Podcast is brought to you by Africa's largest B Corp-certified marketing agency, Rogerwilco.
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#spaza | #township | #TownshipEconomy | #Marketing | #customerexperience
The Township Marketing Podcast is brought to you by Africa's largest B Corp-certified marketing agency, Rogerwilco.